“ChangeWave surveyed 3,108 consumers during October on the latest planned buying trends for PCs, Netbooks and Tablets – including the impact of the Apple iPad,” Paul Carton reports for InvestorPlace.
“The percentage of respondents saying they plan on buying a desktop over the next 90 days (6%) has ticked up 1-pt since our previous survey in August, while planned purchases of laptops (8%) remain unchanged,” Carton reports. “But one area that’s come down drastically from a year ago is consumer interest in Netbooks. Just 14% of those who plan on buying a laptop in the next 90 days say it will be a Netbook – 10-pts below our peak reading for Netbooks back in June 2009.”
“The decline of Netbooks is attributable to a combination of factors including the end of the recession and the mounting penetration of Tablet computers – notably the Apple iPad. Moreover, in a close-up look at Tablet demand trends for the Holidays our ChangeWave survey finds continuing momentum for the iPad,” Carton reports. “Importantly, nearly three-quarters of current iPad owners (72%) say they’re Very Satisfied with their device and another 23% say they’re Somewhat Satisfied – world class satisfaction ratings for the Apple Tablet.”
“To measure consumer demand, we asked respondents how likely they are to buy a new Tablet – and we find an extraordinarily high one-in-four (26%) say they plan on purchasing a Tablet in the future (8% Very Likely; 18% Somewhat Likely),” Carton reports. “Not surprisingly, Apple is the biggest beneficiary here – with four-in-five likely Tablet buyers (80%) saying they’ll purchase an iPad.”
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MacDailyNews Take: Bloodbath.
