ChangeWave: Apple iPad hits 95% satisfaction rating

“ChangeWave surveyed 3,108 consumers during October on the latest planned buying trends for PCs, Netbooks and Tablets – including the impact of the Apple iPad,” Paul Carton reports for InvestorPlace.

“The percentage of respondents saying they plan on buying a desktop over the next 90 days (6%) has ticked up 1-pt since our previous survey in August, while planned purchases of laptops (8%) remain unchanged,” Carton reports. “But one area that’s come down drastically from a year ago is consumer interest in Netbooks. Just 14% of those who plan on buying a laptop in the next 90 days say it will be a Netbook – 10-pts below our peak reading for Netbooks back in June 2009.”

“The decline of Netbooks is attributable to a combination of factors including the end of the recession and the mounting penetration of Tablet computers – notably the Apple iPad. Moreover, in a close-up look at Tablet demand trends for the Holidays our ChangeWave survey finds continuing momentum for the iPad,” Carton reports. “Importantly, nearly three-quarters of current iPad owners (72%) say they’re Very Satisfied with their device and another 23% say they’re Somewhat Satisfied – world class satisfaction ratings for the Apple Tablet.”

“To measure consumer demand, we asked respondents how likely they are to buy a new Tablet – and we find an extraordinarily high one-in-four (26%) say they plan on purchasing a Tablet in the future (8% Very Likely; 18% Somewhat Likely),” Carton reports. “Not surprisingly, Apple is the biggest beneficiary here – with four-in-five likely Tablet buyers (80%) saying they’ll purchase an iPad.”

More info here.

MacDailyNews Take: Bloodbath.

43 Comments

  1. I totally agree. Unfortunately, the hosted printing market for iPad will be gone, so you won’t need to have a computer running and app to print. I always thought that was a waste of time. Kudos to great apps like “Print N’ Share” though. Cutting edge apps like these made hosted iDevice printing and document management possible and easy. Now all we have to do is figure out how Apple can turn on the upstairs printer for you, before you decide to print, LOL.

  2. I totally agree. Unfortunately, the hosted printing market for iPad will be gone, so you won’t need to have a computer running and app to print. I always thought that was a waste of time. Kudos to great apps like “Print N’ Share” though. Cutting edge apps like these made hosted iDevice printing and document management possible and easy. Now all we have to do is figure out how Apple can turn on the upstairs printer for you, before you decide to print, LOL.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.