Apple to extend iTunes song previews to 90 seconds in U.S.

Apple Online StoreEric Slivka reports for Mac Rumors, “According to Symphonic Distribution, Apple has informed music labels that it is preparing to extend the length of iTunes Store song previews in the United States to 90 seconds for songs that are at least 2 minutes and 30 seconds long. Shorter songs will continue to offer the current 30-second samples: We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

Full article here.

[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]

29 Comments

  1. Very relevant to me.
    I scope a lot of music from iTunes. It’s hit or miss with just 30 seconds. Sometimes I like only 45 seconds of the song. I’ve had good picks about 67 percent of the time. This should improve my odds.

  2. This was long overdue. As a music fan, 30 second samples was always a big shortcoming to me.

    I thought 30 seconds was imposed by the labels, but I see it was up to Apple all along. I think they should let you listen to the entire track.

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