Canaccord Genuity: Apple took a remarkable 47% share of handset industry profits in Q310

In a letter to investors today, Canaccord Genuity reports, “Handset OEMs gaining smartphone market share continue to capture an even greater share of the handset industry’s overall operating profits. In fact, Apple generated a remarkable 47% value share of estimated Q3/10 handset industry operating profits with only 3.9% global handset market share.”

“Apple’s industry leading ASPs combined with a strong ramp in iPhone 4 unit sales resulted in Apple capturing roughly 22% of sales among the leading industry OEMs versus 16% in Q2/10 and 14% in Q3/09. Due to Apple’s strong share gains, most other OEMs lost total sales market share and more importantly operating profit value share,” Canaccord Genuity reports. “Due to improving profitability levels by its competitors during Q3/10, Research in Motion appeared to lose the most operating profit value share from Q2/10 levels as RIM’s value share declined from 25% in Q2/10 to 18% in Q3/10.”

Canaccord Genuity reports, “Apple posted strong September quarter results, driven by continued strong demand for the iPhone 4. While iPad sales of 4.2M were slightly below our estimate, we anticipate strong holiday season sales with growing distribution and launches in additional markets. Based on our expectations for solid sell-through of the iPhone 4 and the iPad this holiday season, we reiterate our BUY rating.”

“We anticipate continued strong sales trends for the iPhone 4 as Apple potentially launches the iPhone 4 at Verizon in Q1/11 and it transitions from single carrier to multi-carrier relationships in other countries (for example Germany). In fact, Apple now sells the iPhone 4 at a 166 carriers and in more than 85 countries, with plans to launch in additional markets in C2011,” Canaccord Genuity reports. “Further, we believe the iPhone 4 is also gaining share from RIM in the enterprise market. Management indicated roughly 85% of the Fortune 100 companies are either trialing or deploying the iPhone 4 including companies such as Pfizer, General Electric, All State, Cardinal and others. Apple sold 14.1M iPhone units in the September quarter versus RIM’s 12.1M units sold in its quarter ended August 2010. Given the strong iPhone 4 results, we increased our C2010 iPhone unit sales estimate from 41M to 47M and our C2011 iPhone estimate from 58M to 73M.”

Read more here.

40 Comments

  1. @Mark Bizzarro
    I’m certain free Wi-Fi is provided at the McDonald’s in the Wal-Mart where you sit and post these clever notes, tapped out on the under-sized keyboard of your 10″ Lenovo netbook.

    You, wake up?
    Possible, I guess, but I doubt it.

  2. @Mark Bizzarro
    I’m certain free Wi-Fi is provided at the McDonald’s in the Wal-Mart where you sit and post these clever notes, tapped out on the under-sized keyboard of your 10″ Lenovo netbook.

    You, wake up?
    Possible, I guess, but I doubt it.

  3. Mark Bizzarro,

    You’ll have to move out of the US for that. In several EU countries, such an iPhone is already available. The other day, it became available in Germany as well, and if I remember well, it retails for an equivalent of about US$ 750.

    Right now, none of the major US carriers offer meaningful pay-as-you-go plans. In other words, it is much cheaper to sign for two years and get a subsidised device than to buy a phone up-front, then pay only for voice and data you actually use. Even if you are reasonably frugal, you still end up paying over $60 per month. The difference between that and a two-year plan does NOT make up for the subsidy you get on the phone. Hypothetically, you could be very frugal, but that would defy the purpose of having a smartphone such as the iPhone.

  4. Mark Bizzarro,

    You’ll have to move out of the US for that. In several EU countries, such an iPhone is already available. The other day, it became available in Germany as well, and if I remember well, it retails for an equivalent of about US$ 750.

    Right now, none of the major US carriers offer meaningful pay-as-you-go plans. In other words, it is much cheaper to sign for two years and get a subsidised device than to buy a phone up-front, then pay only for voice and data you actually use. Even if you are reasonably frugal, you still end up paying over $60 per month. The difference between that and a two-year plan does NOT make up for the subsidy you get on the phone. Hypothetically, you could be very frugal, but that would defy the purpose of having a smartphone such as the iPhone.

  5. How does apple marketshare and rim compare to the iPhone wannabe android phones?

    Also what would be nice is if apple would release a refurb 3G model to some prepaid carriers. Then you could get one pretty cheap.

  6. How does apple marketshare and rim compare to the iPhone wannabe android phones?

    Also what would be nice is if apple would release a refurb 3G model to some prepaid carriers. Then you could get one pretty cheap.

  7. Bizzarro Mark,

    Get a job. You don’t have to live your life scamming people and corporations just to make ends meet. You don’t have to just look for work during the Christmas rush.

    Get a real job and you’ll be able to afford a real computer with a real OS. Get a real job and you’ll be able to afford your own broadband connection. Get a real job and you’ll be able to afford a real smart phone.

    You can’t make much money blogging trash on MDN. Get a real job.

  8. Bizzarro Mark,

    Get a job. You don’t have to live your life scamming people and corporations just to make ends meet. You don’t have to just look for work during the Christmas rush.

    Get a real job and you’ll be able to afford a real computer with a real OS. Get a real job and you’ll be able to afford your own broadband connection. Get a real job and you’ll be able to afford a real smart phone.

    You can’t make much money blogging trash on MDN. Get a real job.

  9. Predrag: The other day, it became available in Germany as well, and if I remember well, it retails for an equivalent of about US$ 750.

    That would be from O2: <a >iPhone</a>

    Before converting that price to Dollars you’d have to subtract the 19% VAT included which would make the 16GB iPhone 4 €545 (€649 including VAT) and the 32GB one €646 (€769 including VAT).

    That would convert to about $763 or $904, respectively (asssuming an exchange rate of 1.40 $/€).

    There’s actually additional cost for mandatory extended warranties and some other costs above US level in Germany, so the prices would have to be cut by another unknown amount to infer corresponding US prices…

  10. Predrag: The other day, it became available in Germany as well, and if I remember well, it retails for an equivalent of about US$ 750.

    That would be from O2: <a >iPhone</a>

    Before converting that price to Dollars you’d have to subtract the 19% VAT included which would make the 16GB iPhone 4 €545 (€649 including VAT) and the 32GB one €646 (€769 including VAT).

    That would convert to about $763 or $904, respectively (asssuming an exchange rate of 1.40 $/€).

    There’s actually additional cost for mandatory extended warranties and some other costs above US level in Germany, so the prices would have to be cut by another unknown amount to infer corresponding US prices…

  11. Dankeschön, Mr. german reader.

    Even if the US dollar price were to be $700 (including sales tax, which, although much smaller than MwSt, does exist), the deal would still be rather expensive.

    My assumption that an average difference between the minimum iPhone plan of today, and an equivalent pay-as-you-go expense would be no more than $20 is fairly optimistic (i.e. the real difference would likely be smaller). Multiply those $20 by 24 months, add to it the subsidised price of the iPhone ($200), and you still only get $680.

    They would have to offer the iPhone at much lower price than $700 in the US in order for it to be more attractive as a pay-as-you-go device than with a two-year plan.

  12. Dankeschön, Mr. german reader.

    Even if the US dollar price were to be $700 (including sales tax, which, although much smaller than MwSt, does exist), the deal would still be rather expensive.

    My assumption that an average difference between the minimum iPhone plan of today, and an equivalent pay-as-you-go expense would be no more than $20 is fairly optimistic (i.e. the real difference would likely be smaller). Multiply those $20 by 24 months, add to it the subsidised price of the iPhone ($200), and you still only get $680.

    They would have to offer the iPhone at much lower price than $700 in the US in order for it to be more attractive as a pay-as-you-go device than with a two-year plan.

  13. I also think that the “free” iPhone will not be attractive to everyone.

    I’ve paid €250 up front for my 32GB 3GS and I’m paying €10 per month for the subsidy over two years, amounting to €240 over the duration. So my cumulative price for the phone itself will be €490.

    Beyond that I pay €14.95 per month for 60 minutes outgoing (on the weekend all calls are free; incoming calls are also free for me), 200MB of mobile data and a few SMS which is the same deal anybody with a pre-existing phone would get (plus, of course, Visual Voicemail).

    All prices again including VAT.

    Unless I exceed the included volumes (which is unlikely at my usage pattern), total cost of ownership of my 3GS over two years including network usage will be €490 + €358,80 = €848,80. (Resale price of the phone will of course have to be subtracted from that.)

    That’s not an awful lot in my eyes, and an unsubsidized iPhone with a separate contract might not have been all that much cheaper in my case, if at all.

    If you’ve got lots of international roaming or other special needs, things will of course look quite a bit differently, and you’ll certainly welcome the additional options in that case.

    Choice is good. It just doesn’t automatically mean the new option is always the preferable one… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

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