Report: 54% of web video is now available for playback in HTML5; amount has doubled in 5 months

MeFeedia reports:

Last May, we took a look at how much HTML5 compatible video is out there. Five months on, we figured now it would be worth taking another look. HTML5 compatible video available on the web is still experiencing substantial growth & the rate of adoption is picking up.

Some Discoveries We Made
• 54% of web video is now available for playback in HTML5. Double in 5 months.
• Flash remains the dominant player within desktop environments.
• Mobile is driving HTML5 video adoption. HTML5 compatible (H.264 mostly) video is the most common format for mobiles (inc. iPhone, iPad and Android).
• Publishers & platforms now offer iframe embeds, allowing them to switch players dynamically, depending on the access device.

Embeds Go Device Agnostic

Embeds are now using the iFrame tag insted of the standard “object” tag. By providing this new code, the source can serve a video format that is supported and optimized for each device.

• Vimeo defaults to iFrame embeds with their Universal Player
• DailyMotion provides iFrame embeds in “beta“
• Blip.tv now supports HTML5 and soon will offer embedded HTML5
• YouTube is also supporting the iFrame embed, but mainly in testing at this time.

New Trends
Alongside mobile growth, we expect that most video sites will follow this trend. We are also seeing an increase in ad formats, services, advanced players & the use of canvas combined with video.

Our Methodology
We used MeFeedia’s video index for the analysis. With some of the larger sites where we may not index every video, we took the data that we had and extrapolated (based on very large data sets – millions of videos).

Our final tally included only video that can be delivered within HTML5’s “video” tag. In the vast majority of cases, this means videos were encoded in H.264.

Our Video Index
MeFeedia’s index encompasses videos from many sources (over 33,000 different publishers). This includes a number of content partners such as Hulu, CBS & ABC as well as video from popular sites including YouTube, Vimeo, DailyMotion & more.

Source: MeFeedia

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

30 Comments

  1. Adobe announcement yesterday pretends Flash is on the rise because of the two-for-one Android units. But this report gives the whole picture from the providers’ side. HTML5 is already sweeping Flash into irrelevance.

  2. Does any one know if converting your vids to H.264 and using HTML5 tags is cross compatible with Windows browsers in addition to Mac and various iDevices. Or do programmers have to create different formats for each?

  3. Does any one know if converting your vids to H.264 and using HTML5 tags is cross compatible with Windows browsers in addition to Mac and various iDevices. Or do programmers have to create different formats for each?

  4. Best of Collection from MDN and the web:

    “Flash–the mullet haircut of digital technology.” – Bubbles

    “i think flash is more like the polyester leisure suit of digital tech.” – Jeve Stobs

    “Flash is no longer necessary to watch video or consume any kind of web content.” – Steve Jobs

    “[Flash is] a solution for making your site highly annoying and downright unusable.” – dack.com, back in 1999(!)

    “Flash is the new Vista.” – Ed Bott

    “Flash… is not something that I miss or want on the iPhone platform.” – Darrell Etherington

    “EVERY website I visit that contains Flash hogs my CPU.” – cjm76 @Adobe.com support forum

  5. Best of Collection from MDN and the web:

    “Flash–the mullet haircut of digital technology.” – Bubbles

    “i think flash is more like the polyester leisure suit of digital tech.” – Jeve Stobs

    “Flash is no longer necessary to watch video or consume any kind of web content.” – Steve Jobs

    “[Flash is] a solution for making your site highly annoying and downright unusable.” – dack.com, back in 1999(!)

    “Flash is the new Vista.” – Ed Bott

    “Flash… is not something that I miss or want on the iPhone platform.” – Darrell Etherington

    “EVERY website I visit that contains Flash hogs my CPU.” – cjm76 @Adobe.com support forum

  6. Shmerls:

    Vast majority of web video today (Flash or HTML5) is encoded using H.264. Most common container for embedding video into HTML5 is MP4. So, since most common output video container is QuickTime (on Mac) or AVI (on Windows), in order to deliver video to both HTML5 and Flash, the author will have to re-wrap the QuickTime output into MP4 (fairly trivial process, as long as the original QuickTime was encoded using H.264). Flash SC5 (and earlier) will take video in any popular container (QuickTime, MP4, AVI) and re-wrap it into FLV.

    So, if you are creating video for delivery on both, the best thing to do is to make sure you encode using H.264. You can save yourself a step if your NLE can output the video in MP4 container.

  7. Shmerls:

    Vast majority of web video today (Flash or HTML5) is encoded using H.264. Most common container for embedding video into HTML5 is MP4. So, since most common output video container is QuickTime (on Mac) or AVI (on Windows), in order to deliver video to both HTML5 and Flash, the author will have to re-wrap the QuickTime output into MP4 (fairly trivial process, as long as the original QuickTime was encoded using H.264). Flash SC5 (and earlier) will take video in any popular container (QuickTime, MP4, AVI) and re-wrap it into FLV.

    So, if you are creating video for delivery on both, the best thing to do is to make sure you encode using H.264. You can save yourself a step if your NLE can output the video in MP4 container.

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