MeFeedia reports:
Last May, we took a look at how much HTML5 compatible video is out there. Five months on, we figured now it would be worth taking another look. HTML5 compatible video available on the web is still experiencing substantial growth & the rate of adoption is picking up.
Some Discoveries We Made
• 54% of web video is now available for playback in HTML5. Double in 5 months.
• Flash remains the dominant player within desktop environments.
• Mobile is driving HTML5 video adoption. HTML5 compatible (H.264 mostly) video is the most common format for mobiles (inc. iPhone, iPad and Android).
• Publishers & platforms now offer iframe embeds, allowing them to switch players dynamically, depending on the access device.
Embeds Go Device Agnostic
Embeds are now using the iFrame tag insted of the standard “object” tag. By providing this new code, the source can serve a video format that is supported and optimized for each device.
• Vimeo defaults to iFrame embeds with their Universal Player
• DailyMotion provides iFrame embeds in “beta“
• Blip.tv now supports HTML5 and soon will offer embedded HTML5
• YouTube is also supporting the iFrame embed, but mainly in testing at this time.
New Trends
Alongside mobile growth, we expect that most video sites will follow this trend. We are also seeing an increase in ad formats, services, advanced players & the use of canvas combined with video.
Our Methodology
We used MeFeedia’s video index for the analysis. With some of the larger sites where we may not index every video, we took the data that we had and extrapolated (based on very large data sets – millions of videos).
Our final tally included only video that can be delivered within HTML5’s “video” tag. In the vast majority of cases, this means videos were encoded in H.264.
Our Video Index
MeFeedia’s index encompasses videos from many sources (over 33,000 different publishers). This includes a number of content partners such as Hulu, CBS & ABC as well as video from popular sites including YouTube, Vimeo, DailyMotion & more.
Source: MeFeedia
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Welcome to the future.
Welcome to the future.
Flash–the mullet haircut of digital technology.
Flash–the mullet haircut of digital technology.
Good news, and getting better.
Good news, and getting better.
Biggest offenders I run into still using Flash exclusively are the TV networks, including CBS, NBC, CNN, etc. In an election season, that’s pretty annoying. ABC and FoxNews are notable exceptions.
Biggest offenders I run into still using Flash exclusively are the TV networks, including CBS, NBC, CNN, etc. In an election season, that’s pretty annoying. ABC and FoxNews are notable exceptions.
Well, when you got Big Dogs carrying around iPads and iPhones everywhere and they wonder why they can’t use their favorite gadget to view their own shit, the push for compatibility is inevitable and swift. Goodbye flash!!
Well, when you got Big Dogs carrying around iPads and iPhones everywhere and they wonder why they can’t use their favorite gadget to view their own shit, the push for compatibility is inevitable and swift. Goodbye flash!!
I wonder what’s the HTML5 adoption rate for porn video sites (and I don’t mean Playboy, Penthouse or Hustler; I mean hard-core porn peddlers)?
I wonder what’s the HTML5 adoption rate for porn video sites (and I don’t mean Playboy, Penthouse or Hustler; I mean hard-core porn peddlers)?
@bubbles
i think flash is more like the polyester leisure suit of digital tech.
@bubbles
i think flash is more like the polyester leisure suit of digital tech.
Adobe announcement yesterday pretends Flash is on the rise because of the two-for-one Android units. But this report gives the whole picture from the providers’ side. HTML5 is already sweeping Flash into irrelevance.
Adobe announcement yesterday pretends Flash is on the rise because of the two-for-one Android units. But this report gives the whole picture from the providers’ side. HTML5 is already sweeping Flash into irrelevance.
If Flash continues to be terrible on Android (as many videos have shown), HTML5 should pickup even more steam the more iOS and Android devices exist.
If Flash continues to be terrible on Android (as many videos have shown), HTML5 should pickup even more steam the more iOS and Android devices exist.
As millions more of iPhones,iPads,and iPod
touches enter the market,it would be economically
foolish for a provider not to use HTML5.
As millions more of iPhones,iPads,and iPod
touches enter the market,it would be economically
foolish for a provider not to use HTML5.
Yay…I hate flash sites (or my iPad does anyway).
Yay…I hate flash sites (or my iPad does anyway).
Does any one know if converting your vids to H.264 and using HTML5 tags is cross compatible with Windows browsers in addition to Mac and various iDevices. Or do programmers have to create different formats for each?
Does any one know if converting your vids to H.264 and using HTML5 tags is cross compatible with Windows browsers in addition to Mac and various iDevices. Or do programmers have to create different formats for each?
Best of Collection from MDN and the web:
“Flash–the mullet haircut of digital technology.” – Bubbles
“i think flash is more like the polyester leisure suit of digital tech.” – Jeve Stobs
“Flash is no longer necessary to watch video or consume any kind of web content.” – Steve Jobs
“[Flash is] a solution for making your site highly annoying and downright unusable.” – dack.com, back in 1999(!)
“Flash is the new Vista.” – Ed Bott
“Flash… is not something that I miss or want on the iPhone platform.” – Darrell Etherington
“EVERY website I visit that contains Flash hogs my CPU.” – cjm76 @Adobe.com support forum