Last May, we took a look at how much HTML5 compatible video is out there. Five months on, we figured now it would be worth taking another look. HTML5 compatible video available on the web is still experiencing substantial growth & the rate of adoption is picking up.
Some Discoveries We Made
• 54% of web video is now available for playback in HTML5. Double in 5 months.
• Flash remains the dominant player within desktop environments.
• Mobile is driving HTML5 video adoption. HTML5 compatible (H.264 mostly) video is the most common format for mobiles (inc. iPhone, iPad and Android).
• Publishers & platforms now offer iframe embeds, allowing them to switch players dynamically, depending on the access device.
Embeds Go Device Agnostic
Embeds are now using the iFrame tag insted of the standard “object” tag. By providing this new code, the source can serve a video format that is supported and optimized for each device.
• Vimeo defaults to iFrame embeds with their Universal Player
• DailyMotion provides iFrame embeds in “beta“
• Blip.tv now supports HTML5 and soon will offer embedded HTML5
• YouTube is also supporting the iFrame embed, but mainly in testing at this time.
Alongside mobile growth, we expect that most video sites will follow this trend. We are also seeing an increase in ad formats, services, advanced players & the use of canvas combined with video.
We used MeFeedia’s video index for the analysis. With some of the larger sites where we may not index every video, we took the data that we had and extrapolated (based on very large data sets – millions of videos).
Our final tally included only video that can be delivered within HTML5’s “video” tag. In the vast majority of cases, this means videos were encoded in H.264.
Our Video Index
MeFeedia’s index encompasses videos from many sources (over 33,000 different publishers). This includes a number of content partners such as Hulu, CBS & ABC as well as video from popular sites including YouTube, Vimeo, DailyMotion & more.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]