“New information has come to light revealing the Apple CEO was furious to lose Mac-loving Bungie to Microsoft back when Halo was an unknown quantity,” Crossley reports.
MacDailyNews Take: It wasn’t an “unknown quantity” to Jobs or to anyone else who was at Macworld Expo ’99 where the first Halo movie debuted. We know, we were there. It’s no wonder Jobs was pissed, we certainly were.
Crossley continues, “Ed Fries, the former vice president of game publishing at Microsoft, and the man central to Microsoft’s acquisition of Rare and Bungie, told Develop he had to personally broker a deal with Apple back in 2000 to appease the indomitable Macintosh boss. ‘As soon as we announced we bought Bungie, Steve Jobs called,’ Fries said. ‘He was mad at [Microsoft CEO Steve] Ballmer and phoned him up and was angry because we’d just bought the premier Mac game developer and made them an Xbox developer.'”
Full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Typical Microsoft tactic. Buy your way to dominance.
Typical Microsoft tactic. Buy your way to dominance.
Win some, lose some.
But I haven’t seen Apple buy a game maker since.
Not that they don’t have the cash to do it.
Win some, lose some.
But I haven’t seen Apple buy a game maker since.
Not that they don’t have the cash to do it.
So buy Sony and kick there ass at their own game. Pardon the pun.
So buy Sony and kick there ass at their own game. Pardon the pun.
Buy Adobe just to discontinue all Windows products.
Buy Adobe just to discontinue all Windows products.
I imagine Steve’s got something bigger up his sleeves (i.e., a full blown attack) not a piecemeal acquisition of a game maker, that will leave rivals stunned. Steve holds grudges and will go after this Microsoft stronghold for sure. At some point, he will go after search to spite Google as well.
I imagine Steve’s got something bigger up his sleeves (i.e., a full blown attack) not a piecemeal acquisition of a game maker, that will leave rivals stunned. Steve holds grudges and will go after this Microsoft stronghold for sure. At some point, he will go after search to spite Google as well.
Ten years ago is a long time.
Ten years ago is a long time.
Sony is tired… and way too fragmented to be valuable to Apple. I call bulls*it!
Sony is tired… and way too fragmented to be valuable to Apple. I call bulls*it!
To little too late eh Apple? Make your own console instead of being pissed. If your so good at hardware making with revolutionary designs then making a console should be no problem right????.
To little too late eh Apple? Make your own console instead of being pissed. If your so good at hardware making with revolutionary designs then making a console should be no problem right????.
@Jacob456
They already have, it’s called the Apple TV.
If you think that the Mac will get an app store and not the ATV, you will be surprised.
MDN magic word “was” as in “there was a time you needed a great big box to play video games on your TV”
@Jacob456
They already have, it’s called the Apple TV.
If you think that the Mac will get an app store and not the ATV, you will be surprised.
MDN magic word “was” as in “there was a time you needed a great big box to play video games on your TV”
This was a long time ago. In truth I really don’t blame them for going to Microsoft for the XBox development. Apple went down the route of personal music player, Microsoft went down the gaming industry. XBox 360 isn’t a bad system at all, it’s a good gaming system with some great games, no blue screen of death, they went with red rings, but the new design is pretty good.
Apple never really promoted gaming in their systems, so yeah go where the money is going to be.
The tides are turning though as you can see, look at EA, they going to mad crazy giving iOS it’s own team. So yeah now Apple is going to be the wanted Company to be acquired by.
This was a long time ago. In truth I really don’t blame them for going to Microsoft for the XBox development. Apple went down the route of personal music player, Microsoft went down the gaming industry. XBox 360 isn’t a bad system at all, it’s a good gaming system with some great games, no blue screen of death, they went with red rings, but the new design is pretty good.
Apple never really promoted gaming in their systems, so yeah go where the money is going to be.
The tides are turning though as you can see, look at EA, they going to mad crazy giving iOS it’s own team. So yeah now Apple is going to be the wanted Company to be acquired by.
I’m still a bit pissed about Bungie selling out to MS.
Myth: The Fallen Lords & Myth 2: Soulblighter…
Two of the best games, evah.
I’m still a bit pissed about Bungie selling out to MS.
Myth: The Fallen Lords & Myth 2: Soulblighter…
Two of the best games, evah.
I was so pissed about the whole thing I vowed never to play halo.
Bungie was my fav developer until that crap.
I was so pissed about the whole thing I vowed never to play halo.
Bungie was my fav developer until that crap.
It’s interesting that they “unsold” themselves a few years ago. I wonder what’s next, besides Marathon 4.