“The customarily competent media-survey firm, The Nielsen Company, has backtracked on its startling claim that one-third of all iPad users have never download an app,” Rik Myslewski reports for The Register. “The company now says that the number of download virgins is fewer than one in ten.”
Nielsen’s revised numbers:
“‘This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps,’ now reads a post on the company’s blog describing the study in which the download stats appear,” Myslewski reports.
Full article here.
MacDailyNews Take: Our original reaction regarding Nielsen’s wrong numbers was an incredulous “Wah?” Now, the stats make a lot more sense.
So, how are they counting the apps that are downloaded ONCE and used on the other iPads in my house? That and iPads that are used in a corporate application may never download an app. They are set up as a carbon copy of the 20 in front of it and used for surfing the office server, presentations, …
My grand daughters download apps because that is why we got both of them. Not all iPads are used the same!
The question not being asked is: “who ‘sponsored’ this particular Nielsen poll?”
The question not being asked is: “who ‘sponsored’ this particular Nielsen poll?”
A more insightful area to research would be the number of iPad owners who bought an app and:
a) were so disappointed that they did not use it beyond the first session or
b) were so disgusted to the point of deleting it (within the day) from their iPads.
It’s fine having a micro-price point for apps to encourage uptake but something completely different in not having a refunds mechanism in place…
A more insightful area to research would be the number of iPad owners who bought an app and:
a) were so disappointed that they did not use it beyond the first session or
b) were so disgusted to the point of deleting it (within the day) from their iPads.
It’s fine having a micro-price point for apps to encourage uptake but something completely different in not having a refunds mechanism in place…
Does this mean that 10% of PC users never used their brain?
Does this mean that 10% of PC users never used their brain?
Buster
Even if they did, how would we know….?
Buster
Even if they did, how would we know….?
@Towertone;
They’d buy a Mac!
@Towertone;
They’d buy a Mac!
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Well, you can count my wife in that 9% then. I thought that the original Nielson numbers could be a sign that a lot more average Joe6p’s than expected were buying up iPads. Those are the people that would stick with the basic functions and have little to no interest in apps. They do exist, but it looks like they’re a very small minority among iPad purchasers.
Well, you can count my wife in that 9% then. I thought that the original Nielson numbers could be a sign that a lot more average Joe6p’s than expected were buying up iPads. Those are the people that would stick with the basic functions and have little to no interest in apps. They do exist, but it looks like they’re a very small minority among iPad purchasers.
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