Apple to flip switch on $1 billion North Carolina data center any day now

Apple Store“A new report says local officials expect Apple’s $1 billion data center in North Carolina to begin operations ;any day now,; while aerial footage of the site shows continued construction, supporting rumors that Apple may double the size of the server farm,” Josh Ong reports for AppleInsider.

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“According to a Data Center Knowledge report published Sunday, the data center is ‘fully operational,’ with Apple beginning to ‘ramp up production’ at the server farm,” Ong reports. “The Cupertino, Calif., company could be planning to build a second facility on the site, the report notes.”

Ong reports, “Though the exact purpose of the massive server farm remains unknown, analysts speculate that it will play a central role in Apple’s move toward cloud computing and streaming media. Apple’s new $99 Apple TV, with just 8GB of on-board storage, is built for streaming. Additionally, the recently released MacBook Air, which Apple Chief Executive Steve Jobs called the “future” of the entire MacBook line, is equipped with only flash memory. With the entry-level 11.6-inch model sporting just 64GB of flash storage, the ultra-thin notebook line would greatly benefit from cloud-based initiatives.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

60 Comments

  1. iChat and FaceTime would also benefit from cloud-based services. NOT ONE TALKING HEAD ASKED ABOUT THE SERVER FARM and they were told it would come on line this quarter 3 months ago. NOT ONE EVER ASKED, “WAT ARE YOU GOING TO DO WITH 400% TO 500% MORE SERVER CAPACITY?”

    Someone could run an entire Internet TV station from there.

  2. iChat and FaceTime would also benefit from cloud-based services. NOT ONE TALKING HEAD ASKED ABOUT THE SERVER FARM and they were told it would come on line this quarter 3 months ago. NOT ONE EVER ASKED, “WAT ARE YOU GOING TO DO WITH 400% TO 500% MORE SERVER CAPACITY?”

    Someone could run an entire Internet TV station from there.

  3. “Apple’s new $99 Apple TV, with just 8GB of on-board storage, is built for streaming”

    Every movie and TV show produced and rendered in 720HD would fill only about a dozen cabinets. It must be something much larger.

    May be a push into enterprise services like Amazon S3, or Search like Google or massive storage for MobileMe. Social Networking seems unlikely since they are integrating existing products with other Social Networks. Most likely is a move into mobile audio and video telephony like Skype.

    Then again it may be just future capacity planning.

  4. “Apple’s new $99 Apple TV, with just 8GB of on-board storage, is built for streaming”

    Every movie and TV show produced and rendered in 720HD would fill only about a dozen cabinets. It must be something much larger.

    May be a push into enterprise services like Amazon S3, or Search like Google or massive storage for MobileMe. Social Networking seems unlikely since they are integrating existing products with other Social Networks. Most likely is a move into mobile audio and video telephony like Skype.

    Then again it may be just future capacity planning.

  5. Apple has a data center on the West Coast and will soon have one on the East Coast. Early this millennium this was the sort of solution I was arguing for (for the company that employed me) as part of their Disaster Recovery Plan. We had lost a Data Center (among other “things”) in 9/11 and the question was how to prevent another “local” disaster from crippling the company. (Then the question became “how can we do this without spending so much MONEY”)
    If Apple is wise, they will not hyper-focus the Data Center on one task, but assign a primary task (cloud storage?) plus secondary and tertiary tasks – one of which would be instant-on recovery. True, things would slow significantly … but they would continue, even if at the slower pace.

  6. Apple has a data center on the West Coast and will soon have one on the East Coast. Early this millennium this was the sort of solution I was arguing for (for the company that employed me) as part of their Disaster Recovery Plan. We had lost a Data Center (among other “things”) in 9/11 and the question was how to prevent another “local” disaster from crippling the company. (Then the question became “how can we do this without spending so much MONEY”)
    If Apple is wise, they will not hyper-focus the Data Center on one task, but assign a primary task (cloud storage?) plus secondary and tertiary tasks – one of which would be instant-on recovery. True, things would slow significantly … but they would continue, even if at the slower pace.

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