“AT&T Inc., facing the possible loss of its hold on the iPhone, is adding handsets at an accelerating clip and retraining store staff to help reduce reliance on its top-selling smartphone during the holidays,” Greg Bensinger reports for Bloomberg.
“The company’s lineup this year will have ballooned by about 10 smartphones ahead of the holiday season to more than 20,” Bensinger reports. “‘AT&T clearly has tried to diversify themselves away from the iPhone, and that’s probably the right strategy since they’ve relied so heavily on the iPhone these past few years,’ said Chris King, a Stifel Nicolaus & Co. analyst in Baltimore.”
Bensinger reports, “AT&T’s exclusive U.S. contract to carry the iPhone may end in January, when Verizon Wireless will sell a version that works on its network, two people familiar with the plans said in June… Larger rival Verizon Wireless may sell as many as 9 million iPhones a year, according to Charlie Wolf, an analyst at Needham & Co. in New York. AT&T activated about 10.3 million iPhones last year.”
Read more in the full article here.