MacDailyNews presents live coverage of Apple’s ‘Back to the Mac’ special event

Updates in reverse chronological order:

• To us longtime Apple watchers, Cupertino seems to be saying, “Multi-Touch on the screen only when trackpads are not part of the device.” – MacDailyNews, November 19, 2008

• Jobs thanks people for coming. End of event.

• Jobs shows MacBook Air longform video… Jonathan Ive: MacBook Air is “an incredibly mobile product, but without compromise”.
• Jobs rolls MacBook Air TV ad: “Everything we’ve learned has come down to this. The next generation of MacBooks. MacBook Air.”
• Both models available starting today
• Starts at $999: 11.6″, 64GB – $999; 11.6,” 128GB – $1199; 13.3″, 128GB – $1299; 13.3″, 256GB- $1599
• 11.6-inch MacBook Air: 2.3 pounds, Core 2 Duo,1366×768 pixels, 5 hours batter on wirelss Web, 30-day standby time

Advertisement: Apple’s New MacBook Air. The next generation of notebooks. Starting at just $999. Order today and get fast, free shipping.

• Jobs: “Weve taken everything we’ve learned about miniturization from iPods, iPhones, iPad and applied it to the Mac.”

• Stereo speakers
• 802.11n WiFi
• Flash storage (right on the board)

• Battery life: 7 hours (wireless Web), Standby: 30 days (!)
• Instant on, up to 2X dfaster than hard drives, more reliablel, 90% smaller and lighter
• No optical drive, no hard drive
• Core 2 Duo, NVDIA GeForce 320m, Full size keyboard, Multi-touch trackpad, 2GB RAM, upgrade to 4GB RAM for an extra US$100
• 13.3-inch LED backlit display 1440×900
• 0.68 at thickest point, 0.11 inch at thinnes, 2.9 pounds
• Complete aluminum unibody construction – no flex
• Jobs: Our new MacBook Air. “We think it is the future of notebooks. It is like nothign we’ver ever created before and it’s really stunning.”

• What would happen if a MacBook and an iPad hooked up? Instant on, great battery life, solid state storage, etc.

• One more t hing…

• Jobs: “We love the Mac. We are investing heavily in the Mac.”
• Mac App Store will open on Mac OS X Snow Leopard within 90 days; developers can begin submitting in November
• We’ll unveil much more over time; Lion coming in “Summer 2011.”
• Jobs returns: We’re really excited abotu Mac OS X Lion

• Open many windows all at once? In Mac OS X Lion, windows, fullscreen apps, spaces, and dashboard are unified into one place: Mission Control which shows all open Windows, fullscreen apps that are running, the Dock, and your Spaces
• Fullscreen apps: When you’re in fullscreen mode, you use gestures to work
• LaunchPad shows you a full screen grid of your apps: Like an iPad, touch swiping on Magic Mouse, Magic Trackpad, MacBook Trackpad. Folders, too.
• Demo of buying and installing Pages for Mac OS X: Once click – app icon flys out of App Store and into Dock. Couldn’t be simpler.
• Mac OS X Lion’s App Store located right on Dock: Top Charts, Categories, Search, Updates (keeps everyting up-to-date)
•  Expose, Spaces, Full screen apps, Dashboard all unfied into “Mission Control”

• As part of Mac OS X Lion: Mac App Store:
– Best place to discover apps
– One-click downlaods
– 70/30 developer/Apple split
– Apps licensed to work on all your personal Macs

• Apple has done tine of user testing – touch surfaces don;t want to be vertical. Arms fatigure too quickly. After an extended period of time, your arms wants to fall off. That’s why we’ve perfected our mutli-touch trackpad, Magic Trackpad, Magic Mouse. On the vertical screen, mutli-touch does not work (Gorilla Arm).

• What about iOS inspires us? Highlight:
Multi-touch gestures, App Store, App Home screens, Full screen apps (can sometimes be great on the Mac), Auto save, Apps resume when launched
• We are inspired by iOS innovations, so we’d liek to bring them “Back to the Mac.”
• We started with Mac OS X and, from it, created iOS
• Today we are going to preview the 8th major version of Mac OS X: Lion
• Sneak peek at Mac OS X: Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard…

• Public beta release for FaceTime for Mac available today
• Jobs demos with Schiller: Jobs on Mac, Schiller on iPhone 4. Schiller switches between landscape and portrait, mac automatically adjusts.
• FaceTime now works between Macs, iPhone s4, and iPod touch devices.
• Today FaceTime comes to Mac – instantly adds tens of millions of FaceTime users
• 19 million FaceTime devices
• Jobs: next up: FaceTime. Debuted in Juen on iPhone 4 and in September on iPod touch

• Jobs thanks iLife ’11 teams for amazing work
• This has to be some of the highest qulaity software available at such a price ever.
• Jobs: so, iLife ’11: Free with every new Mac. US$49 to upgrade your existing Mac. Available today.

• Jobs back on stage: “Isn’t that great?”
• History allows you to review your lessons
• Soren’s GarageBand ’11 demo continues…
• Music lessons: Learn to play piano and/or guitar – new lessons added to GarageBand ’11
• Flextime makes audio a very fluidi, flexible thing
• Instantly takes song and makes it match – ‘Spellchecker for bad rhythmn.”
• Using drum track that has good rhythmn, Groove-matching can fix wandering guitars, other instuments with one click
• Xander Soren demos GarageBand ’11…
• GarageBand ’11: Flextime, groove-matching, new effects, new lessons, and more

• Jobs back onstage: We think people are going to have tons of fun with iMovie ’11.

• Vimeo sharing also added
• Face detection for video makes it even easier to choose appropriate shots
• London Symphony audio soundtracks for your trailers
• Storyboards with animatics to design trailers
• 24 frames per second option also a new feature of iMovie ’11
• 15 templates for creating your own movie trailers
• Can create complex ediitng with just a few clicks.

• One step effects: Applies multiple actions, effects, titles, etc. in one step
• Audio effects: wide range of choices
• iMovie ’11 demoed…

• One step effect, people finder, movie trailers…
• Strive to do extremely sophisticated editig that easy for users to accomplish
• All new audio editing
• Next up: iMovie ’11. “This is a great release.”

• Jobs returns to stage: “I think that;s awesome. This is why we do what we do.”

• Schiller demos letterpress cards – embossed cards with digital printing inside
• Project view shows all of the photo projects (Like iBooks). Shows cards, books, etc.
• Photobooks are completely customizeable by the user
• Schiller demos the new photobooks carousel UI…
• Can publish to Flickr, share with Facebook and even see Facebook friends’ comments on photos in iPhoto ’11
• New way to email photos: creates a formatted user-choosen email with the photo or groups of photos; no need to leave iPhoto ’11
• Demo of “Reflections” and “Holiday Mobile” slideshow templates…
• iPhoto ’11 demo continues… Phi shows very nice map-centric slideshows (Places theme)
• Phil Schiller takes stage to demo iPhoto ’11. Phil drops the obligatory “stunning” right off the top…
• Letterpress cards added in iPhoto ’11
• iPhone ’11 has new full screen modes, Facebook enhancements, Easy to emai photos, new slideshows, big leap in photo books
• Same apps in the suite.
• Jobs anounces iLife ’11

• Jobs: New products, iLife…

• Momentum on Mac has never been greater
• China Apple Stores are the highest trafficked Apple retail stores
• 318 stores worldwide
• Apple retail: 75 million visitors last quarte
• Mac is #1 in customer satisfactiion and reliability by serveral surveys for many years running
• Cook: Microsoft Office for Mac new version is “exceptionally good.”
• Autodesk broguth AutoCAD to Mac; Apple couldn’t be more pleased
• Cook highlights Valve, creator of Stem; this is greta for the Mac
• 600,000 registered Mac developers; adding 30,000 per monht
• Mac has outgrown PC market for 4.5 years, 18 quarters in a row. 20.7% U.S. consumer market share (NPD August 2010)
• Apple’s Mac OS X install; base now almost 50 million users worldwdie
• Apple’s Mac business alone would be #110 in Fortune 500; 13.7 million Macs in FY 2010
• Tim Cook: Mac made up 33% of Apple’s revenue in FY 2010, $22 billion in 2010
• Apple will have some Apple engineers demo products today
• Apple CEO Steve Jobs takes the stage
• Event due to start shortly…
• Apple CEO Steve Jobs’ presentation is scheduled to begin on Wednesday, October 20th, 2010 at 10am PT/1pm ET.

56 Comments

  1. So does Apple announce the Verizon iPhone to tank holiday Android sales at the risk of slowing its own iPhone sales with AT&T? I think Apple will wait. I think the leaks to WSJ and New York Times were enough to motivate Verizon customers to hold off on Android for the holidays and wait for the real deal. Everybody’s getting played by the Puppet Master, Steve Jobs.

  2. So does Apple announce the Verizon iPhone to tank holiday Android sales at the risk of slowing its own iPhone sales with AT&T? I think Apple will wait. I think the leaks to WSJ and New York Times were enough to motivate Verizon customers to hold off on Android for the holidays and wait for the real deal. Everybody’s getting played by the Puppet Master, Steve Jobs.

  3. For an early 2011 release of a Verizon iPhone, I would think SJ would announce it now, ahead of the FCC approval process. If so, expect it to come early in the presentation, perhaps right after the Quarterly recap.

    If not today, when? I don’t see this offering warranting any special event between now and the time the FCC leaks the information, however, it is a cause for celebration of the highest order for anyone currently on Verizon and Sprint.

    An announcement of this magnitude would provide a boost to Apple’s value. Expanding laterally across the market is always viewed as a positive sign of growth.

    If this does occur today, keep an eye on Verizon’s stock. After a pause, watch Sprint rise a few ticks.

    And then I woke up…

  4. For an early 2011 release of a Verizon iPhone, I would think SJ would announce it now, ahead of the FCC approval process. If so, expect it to come early in the presentation, perhaps right after the Quarterly recap.

    If not today, when? I don’t see this offering warranting any special event between now and the time the FCC leaks the information, however, it is a cause for celebration of the highest order for anyone currently on Verizon and Sprint.

    An announcement of this magnitude would provide a boost to Apple’s value. Expanding laterally across the market is always viewed as a positive sign of growth.

    If this does occur today, keep an eye on Verizon’s stock. After a pause, watch Sprint rise a few ticks.

    And then I woke up…

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