The New York Times offers expanded iPad app, free for now

Apple Online Store“You expected more from The New York Times on the iPad? You’re getting it—and eventually, you’ll have to pay to get all of it,” David Kaplan reports for paidContent.

“The NYTCo flagship is updating its Editors’ Choice iPad app with an expanded version that will include more content from the website, such as constant breaking news, video and other multimedia as well,” Kaplan reports. “The new NYTimes App for iPad will be free at the start. But once the metered paywall kicks in for NYTimes.com early next year, the app’s users will be required to pay a subscription for full access. In the meantime, registration is still required for most content.”

“Readers will be able to access the entire app—more than 25 sections of NYT content and content from roughly 50 NYTimes.com blogs—only by logging in with an existing NYTimes.com account or by completing the free in-app registration. Unregistered users can view top news, most e-mailed, business and video,” Kaplan reports. “How much will it cost for full access? The company isn’t saying yet. However, as Yasmin Namini, SVP, marketing and circulation/GM, reader applications for the NYT Media Group, told me during a demo of the new iPad app, the company will probably offer a choice of monthly or annual subscriptions.”

Kaplan reports, “The iPhone, too, will likely be covered by a similar type of subscription model as the iPad when the website paywall comes.”

Much more in the full article here.

More info and download link via Apple’s iTunes App Store here: NYTimes for iPad (free)

49 Comments

  1. Still isnt great. I’m still waiting for in app access to the built in dictionary ability to control brochures and ability to change background from white the same way you can do in iBooks. Would like for the app to update automatically with pictures and all so when I wake up I can grab it and go and have the new days news when I get to the train and no wifi is available. Am I asking for too much?

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