Unilever CMO: Apple’s iPad will save newspapers

“Apple’s iPad, and devices like it, will prove to be the saviour of the newspaper industry, according to Unilever’s chief marketing and communications officer, Keith Weed,” Arif Durrani reports for Marketing Magazine.

“Speaking to Media Week at the Media Guardian Changing Advertising Summit today, the man responsible for more than $7bn of global media spend waxed lyrical about the significance of the tablet device on the business of news,” Durrani reports. “‘iPads will save newspapers,’ he said ‘they really will.'”

Durrani reports, “Earlier at the conference, 49-year-old Weed described one of his first decisions as CMO to give all of Unilever’s top marketers and its executive board an iPad as ‘one of the best investments I ever made.'”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Jack K.” for the heads up.]