“The Financial Times’s new iPad app has generated more than £1m [$1.54 million] in advertising revenue since it was launched in May, according to the paper’s deputy chief executive,” Mark Sweney reports for The Guardian.
“Ben Hughes, who is also the paper’s global commercial director, said more than 400,000 subscribers have signed up for the app,” Sweney reports. “He added that it now accounts for 10% of the paper’s new digital subscriptions.”
Sweney reports, “Hughes said traditional print advertising now accounts for just 40% of the FT’s overall revenue.”
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