Microsoft CEO Ballmer: Microsoft’s brand ‘means something’ to users, Apple’s not so much

Apple Online Store“In a sit-down with CNet News.com’s Ina Fried, Ballmer was asked whether the wide assortment of Windows Phone 7 handsets introduced this week presents Microsoft with an opportunity to advocate more variety than Apple but perhaps not as much variety and confusion as in the Android space,” Aidan Malley reports for AppleInsider. “‘I think you clearly have a lot more variety than Apple has. There’s really only one choice in the Apple world,’ he said. ‘I think the problem, if you don’t have a minimum kind of standard […] the brand means nothing to the user. Our brand means something to the user. It means something to the developer. It implies a certain level of consistency and high quality, which I think is important for the Windows Phone.'”

MacDailyNews Take: As Ballmer T. Clown itself likes to babble, “Blah, blah, blah.” We’ve heard this B.S. before: Ballmer: Apple not a hot brand, our partners will make look-alike iPhones, I gotta go – March 27, 2007

“Ballmer, whose failures in the mobile space recently cost him half his bonus, was also pressed by Fried on how his company plans to match the extended battery life and instant-on capabilities of the iPad, to which he declined a response,” Malley reports. “‘I think probably the things of tomorrow are best left for tomorrow and the things of today are best discussed today,’ he said. ‘So today, I will focus on Windows Phone.'”

Malley reports, “Still, Fried relentlessly served up tablet questions after tablet question, confronting Ballmer — who recently claimed he can glance at a room and know how many Macs and iPads are there — about his concerns with the number of iPads he’s actually seeing. ‘You certainly see more,’ said Ballmer. ‘You certainly see more than I would like. One is more than I would like.'”

Full article, with video of Fried’s interview with Ballmer, here.

MacDailyNews Take: The Microsoft brand means something to the user alright: Half-assed Apple imitator and shit-pump of needless frustration.

As for Apple’s brand:
Apple takes 3 spots in CoolBrands UK Top 20 Coolest Brands list – September 29, 2010
• Forbes 2010 World’s Most Valuable Brands: Apple #1 – August 12, 2010
• Apple iPhone knocks Aston Martin off top of UK’s ‘coolest brand’ list – September 28, 2009
• Apple dominates Top 100 Social Brands: ‘iPhone’ #1, ‘Apple’ and ‘iPod’ in Top 10, ‘Mac’ in Top 20 – May 09, 2009
• Apple dominates The Vitrue 100 – Top Social Brands of 2008 – February 01, 2009
• Apple named top brand in 2008 Brandjunkie Survey Results – March 31, 2008
• UK teens agree on most-wanted brand: Apple iPods, Apple MacBooks and Apple iPhones – October 02, 2007
• Apple dominates UK list of coolest brands with 3 in top 20 – September 14, 2007
• Survey shows Apple near top of U.S. consumers’ most-trusted brands – April 25, 2007
• Survey of Gen Y trendsetters reveals Apple is most trusted brand – April 20, 2007
• Apple #1 brand in North Amercia, #2 after Google in global rank – January 26, 2007
Forrester Research: Apple far outpaces Microsoft in consumer electronics brand trust – March 30, 2006
• Apple the most popular brand in U.S. and Canada; close second to Google in global contest – January 22, 2006
• Apple ousts Google as top global brand – January 30, 2005
• Apple take number one spot in US & Canada ‘Brand of the Year’ survey – February 04, 2004
• Interbrand names Google, Apple top two ‘Global Brands of the Year’ – February 03, 2004

May Steve Ballmer remain Microsoft CEO for as long as it takes!

166 Comments

  1. Hey Monkey Boy, Try this one on 4 a Change,
    (Apple has the Most Loyal Customer Base in the Technology World on Earth, Bar None)
    As if u Didn’t Already Know that,You Neanderthal.

    May u Remain @ the Helm of Microsuck 4 as Long as it Takes.

  2. Microsoft’s success is largely due to Apple (Windows, start of Microsoft Office apps) with a few good acquisitions on the side (e.g., software that Microsoft renamed “PowerPoint”). After getting to Windows 3.1, the first not-totally-craptastic version of Windows, Microsoft figured that the world would be a better place without Apple. So Microsoft started undercutting Apple and the Mac platform at every opportunity by elimination Mac versions of some software titles, failing to upgrade other titles for years, and intentionally creating cross-platform roadblocks and incompatibilities within Microsoft Office and, later, Exchange/Outlook.

    Is it any wonder that the vast majority (and I believe that is an accurate assessment) of long term Mac users think that Microsoft is lower than the belly of a snake crawling in Death Valley?

  3. Microsoft’s success is largely due to Apple (Windows, start of Microsoft Office apps) with a few good acquisitions on the side (e.g., software that Microsoft renamed “PowerPoint”). After getting to Windows 3.1, the first not-totally-craptastic version of Windows, Microsoft figured that the world would be a better place without Apple. So Microsoft started undercutting Apple and the Mac platform at every opportunity by elimination Mac versions of some software titles, failing to upgrade other titles for years, and intentionally creating cross-platform roadblocks and incompatibilities within Microsoft Office and, later, Exchange/Outlook.

    Is it any wonder that the vast majority (and I believe that is an accurate assessment) of long term Mac users think that Microsoft is lower than the belly of a snake crawling in Death Valley?

  4. I think that if Steve the emBallmer keeps this up, he’ll be ousted before all of his idiotic decisions can get a chance to really take M$ down. The board of directors might actually find someone savvy enough to keep the company going a while longer. Mind you this would be good for Apple as it would keep them on their toes and that means better products for us.

  5. I think that if Steve the emBallmer keeps this up, he’ll be ousted before all of his idiotic decisions can get a chance to really take M$ down. The board of directors might actually find someone savvy enough to keep the company going a while longer. Mind you this would be good for Apple as it would keep them on their toes and that means better products for us.

  6. Ballmer is right: his brand means something to users, but just not all users. A small subset of them.

    I have a friend who is a Windows programmer, a very good one, and because of that he’s completely sold on Windows and is a certified Apple hater. He just told me he’s “waiting for WP7 because he already tried Microsoft’s emulator and it’s going to be awesome and his phone is going to beat my phone (an ancient iPhone 3G)”.

    I have come to terms with the fact that there are people who will hate Apple baselessly, refuse to try anything Apple, and just berate and insult your choice of tech (only if it’s Apple, everybody else’s is A-OK).

    These people can’t be reasoned with. They refuse to challenge their convictions, because those convictions define them. If they were to think different and accept they have been wrong about Apple, even on a single instance, their reality would cease to exist. I’m not exaggerating.

    These are the Microsoft’s users for whom the brand still means something.

  7. Ballmer is right: his brand means something to users, but just not all users. A small subset of them.

    I have a friend who is a Windows programmer, a very good one, and because of that he’s completely sold on Windows and is a certified Apple hater. He just told me he’s “waiting for WP7 because he already tried Microsoft’s emulator and it’s going to be awesome and his phone is going to beat my phone (an ancient iPhone 3G)”.

    I have come to terms with the fact that there are people who will hate Apple baselessly, refuse to try anything Apple, and just berate and insult your choice of tech (only if it’s Apple, everybody else’s is A-OK).

    These people can’t be reasoned with. They refuse to challenge their convictions, because those convictions define them. If they were to think different and accept they have been wrong about Apple, even on a single instance, their reality would cease to exist. I’m not exaggerating.

    These are the Microsoft’s users for whom the brand still means something.

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