“Microsoft on Monday unveiled its plan to battle the iPhone, Android and BlackBerry smartphones with its new Windows Phone 7 mobile operating system,” David Goldman reports for CNNMoney.
“At a press event in New York, Microsoft CEO Steve Ballmer said that Windows Phone 7 smartphones would be available in the United States on AT&T’s network. Microsoft also announced partnerships with Samsung, LG and HTC, which will make devices to run the new smartphone software,” Goldman reports. “Microsoft said that Samsung’s phone, called the Focus, will be available on November 8 and that the Surround from HTC and Quantum from LG would be in stores in time for the holidays. All three phones will cost $199.99.”
Goldman reports, “The software giant has struggled to sell smartphones since Apple’s iPhone and Google’s [potentially iPhone patent infringing] Android came storming onto the scene in the past few years. Windows Mobile commands less than 11% of the U.S. smartphone market, down from nearly 20% at the same time last year, according to comScore… To succeed, Microsoft will have to convince potential customers that its unique offerings are compelling enough to pass up an iPhone, an Android phone or even a BlackBerry.”
MacDailyNews Take: Two out of three ain’t bad, which only helps Apple. The better Microsoft does in the iPhone also-ran market, the better it is for Apple. However, Microsoft is first going to have to get Cut-Copy-Paste and multitasking working in order to have a chance of effectively competing in the wannabe iPhone market.
Full article here.
MacDailyNews Note: Here’s Ballmer pimping WP07 on Microsoft-affliliated NBC’s Today Show this morning:
If you can’t see the video, it’s because NBC’s embed code is serving Flash-based video, excluding 120+ million iOS users. Ask them why here:
[Thanks to MacDailyNews Reader “iWill” for the heads up.]