“That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports. “Only 4 million daily viewers separate the iOS audience from that of the No. 1-ranked TV show, Fox’s American Idol, according to data collected by analytics firm Flurry.”
“Flurry also acknowledges that it only sees part of the picture, with its analytics code integrated into 50,000 of the 250,000 apps on the iOS,” Takahashi reports. “Based on its own estimates, Flurry believes that the iOS is already bigger than all the TV shows if you consider the entire iOS audience.”
Takahashi reports, “That achievement is pretty staggering, considering that Apple launched its App Store only in July, 2008. The mass consumption of apps on mobile devices has since exploded. Given that most TV series air only 22 episodes per season, the allure for advertisers is clear. Apps are available 365 days a year, making their audience accessible to advertisers 15 times more frequently than TV audiences.”
Read more in the full article here.
I know that these tech press pundits like to ridicule so-called old media outlets as dinosaurs, but this is a ridiculous stretch even by the tech press’ demoted standards.
Yeah, he’s comparing the number of daily users for all iOS apps COMBINED with the audience for ONE network prime time show.
How ’bout some newspaper columnist chiming in about the irrelevance of apps by comparing the number of daily users for one iOS app versus the total daily viewing audience for all TV shows? Ridiculous? Yes, but no different than the half-arsed point that Takahashi (who’s actually one of the more rational voices in the tech media) was driving at.
And 22 minutes of total daily usage time? Got a long way to go before displacing TV viewing, given that the average daily TV viewing time remains more than 5 hours (and that excludes viewing time on computers and mobile devices).
I’m sitting in front of my 27 inch iMac and MacBook, typing this on my iPad, using my own Internet. Watching the jets Vikings..reading these posts…wondering what John Lennon and Jesus are doing? maybe they are in Vegas with Elvis?
I’m sitting in front of my 27 inch iMac and MacBook, typing this on my iPad, using my own Internet. Watching the jets Vikings..reading these posts…wondering what John Lennon and Jesus are doing? maybe they are in Vegas with Elvis?
“Apps are available 365 days a year, making their audience accessible to advertisers 15 times more frequently than TV audiences.”
Is this good news? Am I going to need AdBlocker for my iDevices? And I going to be forced to take 4 minute ad breaks between levels of ‘Angry Birds’? Will I only be allowed 44 minutes of actual access to my apps out of every hour? I could learn to hate this.
“Apps are available 365 days a year, making their audience accessible to advertisers 15 times more frequently than TV audiences.”
Is this good news? Am I going to need AdBlocker for my iDevices? And I going to be forced to take 4 minute ad breaks between levels of ‘Angry Birds’? Will I only be allowed 44 minutes of actual access to my apps out of every hour? I could learn to hate this.
There is a lot out of whack here. Apple has sold over 120 million ios devices and they all come with Apple apps preloaded. I find it very suspect to claim that only about 16% of owners are using apps. Seems much more likely that this company with its embeded software isn’t so representative.
Maybe it is out of whack stats like these that is keeping media company execs from understanding the magnitude of the ios market?
There is a lot out of whack here. Apple has sold over 120 million ios devices and they all come with Apple apps preloaded. I find it very suspect to claim that only about 16% of owners are using apps. Seems much more likely that this company with its embeded software isn’t so representative.
Maybe it is out of whack stats like these that is keeping media company execs from understanding the magnitude of the ios market?
The “audience” on highways is way higher!
The “audience” on highways is way higher!
@Well…
Imagine there’s no heaven
I wonder if you can…
@Jbird… Funny image, but John Lennon in CrassVegas? It just doesn’t fit.
@Well…
Imagine there’s no heaven
I wonder if you can…
@Jbird… Funny image, but John Lennon in CrassVegas? It just doesn’t fit.
TV – A total waste of precious time.
TV – A total waste of precious time.