“That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports. “Only 4 million daily viewers separate the iOS audience from that of the No. 1-ranked TV show, Fox’s American Idol, according to data collected by analytics firm Flurry.”
“Flurry also acknowledges that it only sees part of the picture, with its analytics code integrated into 50,000 of the 250,000 apps on the iOS,” Takahashi reports. “Based on its own estimates, Flurry believes that the iOS is already bigger than all the TV shows if you consider the entire iOS audience.”
Takahashi reports, “That achievement is pretty staggering, considering that Apple launched its App Store only in July, 2008. The mass consumption of apps on mobile devices has since exploded. Given that most TV series air only 22 episodes per season, the allure for advertisers is clear. Apps are available 365 days a year, making their audience accessible to advertisers 15 times more frequently than TV audiences.”
Read more in the full article here.
That’s a stretch.
A BIG stretch.
That’s a stretch.
A BIG stretch.
first of all 365 / 22 = 16.6, so not sure where 15 comes from. but also the apps are available all the time, and an episode isn’t. stupid metric.
first of all 365 / 22 = 16.6, so not sure where 15 comes from. but also the apps are available all the time, and an episode isn’t. stupid metric.
Have you felt the cost of and sensed the lack of quality from television lately to understand part of the reason behind this?
Have you felt the cost of and sensed the lack of quality from television lately to understand part of the reason behind this?
If you accept the premise of comparing oranges to hubcaps, it’s an interesting argument.
</sarcasm>
If you accept the premise of comparing oranges to hubcaps, it’s an interesting argument.
</sarcasm>
The number one cable news program has about 1/4th the audience of the LOWEST rated network evening newscast. Yet the cable channels are more profitable.
In advertising/marketing it’s more important to know WHO is watching than just headcount.
That’s why older skewing shows feature ads for drugs and power wheelchairs- older viewers have prettymuch set their buying habits unlike younger viewers.
Pay attention to ads and you can get an idea who is watching. Raw headcount doesn’t tell much.
The number one cable news program has about 1/4th the audience of the LOWEST rated network evening newscast. Yet the cable channels are more profitable.
In advertising/marketing it’s more important to know WHO is watching than just headcount.
That’s why older skewing shows feature ads for drugs and power wheelchairs- older viewers have prettymuch set their buying habits unlike younger viewers.
Pay attention to ads and you can get an idea who is watching. Raw headcount doesn’t tell much.
And the idiot old media execs are left in the dust…
…again.
And the idiot old media execs are left in the dust…
…again.
“That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports.”
This comparison might actually mean something if the “audience” (users?) for iOS devices came at the expense of the “audience” of the other two. Most people are not likely to be using an iOS device rather than watching football or Dancing with the Stars. If anything, there’s probably an overlap.
“That means the audience for the iOS devices is now bigger than NBC’s Sunday Night Football and is just shy of the audience for ABC’s Dancing with the Stars,” Takahashi reports.”
This comparison might actually mean something if the “audience” (users?) for iOS devices came at the expense of the “audience” of the other two. Most people are not likely to be using an iOS device rather than watching football or Dancing with the Stars. If anything, there’s probably an overlap.
iOS means more to those kids than Jesus.
iOS means more to those kids than Jesus.
…”This comparison might actually mean something if the “audience” (users?) for iOS devices came at the expense of the “audience” of the other two.”
Not really; that doesn’t matter. The point of the article is, if you, as an advertiser, are targeting a specific audience size, you may want to know that Apple offers as laarge an audience as the top-rated network TV show. Headcount, plus demographics, if you are into carpet bombing campaign, Apple can offer that, too.
…”This comparison might actually mean something if the “audience” (users?) for iOS devices came at the expense of the “audience” of the other two.”
Not really; that doesn’t matter. The point of the article is, if you, as an advertiser, are targeting a specific audience size, you may want to know that Apple offers as laarge an audience as the top-rated network TV show. Headcount, plus demographics, if you are into carpet bombing campaign, Apple can offer that, too.
@C1
Yeah, but what about John Lennon?
@C1
Yeah, but what about John Lennon?
I’m watching the Jets v. Vikings game, with my MBP on my lap, reading this article.
I’m watching the Jets v. Vikings game, with my MBP on my lap, reading this article.
I’m lying on my bed with my iPad, bumming off my neighbors wifi, while reading about you watching the Jets/Vikings game while reading this on your MBP, while contemplating a response to @marko’s post about John Lennon and Jesus and more popular…
I wonder if John had to apologize to Jesus?!
I’m lying on my bed with my iPad, bumming off my neighbors wifi, while reading about you watching the Jets/Vikings game while reading this on your MBP, while contemplating a response to @marko’s post about John Lennon and Jesus and more popular…
I wonder if John had to apologize to Jesus?!
I know that these tech press pundits like to ridicule so-called old media outlets as dinosaurs, but this is a ridiculous stretch even by the tech press’ demoted standards.
Yeah, he’s comparing the number of daily users for all iOS apps COMBINED with the audience for ONE network prime time show.
How ’bout some newspaper columnist chiming in about the irrelevance of apps by comparing the number of daily users for one iOS app versus the total daily viewing audience for all TV shows? Ridiculous? Yes, but no different than the half-arsed point that Takahashi (who’s actually one of the more rational voices in the tech media) was driving at.
And 22 minutes of total daily usage time? Got a long way to go before displacing TV viewing, given that the average daily TV viewing time remains more than 5 hours (and that excludes viewing time on computers and mobile devices).