“October, EuroFinance, Geneva: Forget the old myth that Apple isn’t big in the corporate and enterprise sectors. It isn’t true. In the new global dynamic, in which Adobe and Microsoft ponder a merger which would never have made it past competition regulators even five years ago, Apple is the new force,” Jonny Evans reports for Computerworld. “How do I know? This isn’t just about market valuation on AAPL stock; this is about the people who run those markets.”
“I was in Geneva last week at a key international event, a hugely corporate gathering of treasurers, bankers, chief financial officers. These people are conservative and they roll with big, big, big money. Ths isn’t the place you’d expect to see iPads as competition prizes or iPhones everywhere — and sometimes a BlackBerry in one hand, an iPhone in another. That was the pattern at the event,” Evans reports. “You could argue this is purely cosmetic. It is not. The evolution of the mobile smartphone apps ecosystem has these most staid of business professionals excited.”
“Evidence is everywhere here. Every other bank seems to compelled to produce non-consumer iPhone apps for their corporate clients. This trend’s reflected in new training provision now being made for enterprise users turning to iOS,” Evans reports. “The impact of this will be felt in the coming months. I hear one major international banking chain is already developing not one not two but literally hundreds of different iApps. This level of wide support for an Apple product would never have happened in the past. In the corporate/enterprise sector, at least, Apple has arrived.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Jax44” for the heads up.]