Businessweek reviews Apple TV: Apple gets serious about TV

Apple Online Store“There’s something mysterious about the new Apple TV—a black hockey puck-size box that connects to your hi-def set. It’s from Apple, so it must be cool, right? What does it do, though? The answer: Some entertaining stuff right now, and maybe a lot more down the line,” Rich Jaroslovsky reports for Businessweek.

Advertisement: The new AppleTV. The simplest way to watch your favorite HD movies and TV shows on your HD TV. Just $99. Buy Now.

“Setup is easy: Connect it to your set via an HDMI cable and plug in the power. Then just follow the on-screen instructions to introduce it to your Wi-Fi network and iTunes Music Store account,” Jaroslovsky reports. “Instead of using Apple TV’s included remote control to key in your password letter by letter on the big screen, download Apple’s free Remote app for your iPad, iPhone, or iPod touch, and enter your text from there.”

“This being Apple, more slick functions are on the way. After a software update promised for next month, you’ll be able to stream video to the Apple TV from an iPad, iPhone, or iPod touch,” Jaroslovsky reports. “You can begin a movie on a mobile device, walk into your home, and—voilà—have it appear on the big screen in your den.”

Jaroslovsky reports, “Apple TV may turn out to be a Trojan Horse—a deceptively simple gadget that, once in the home, expands its functionality until it takes control of everything. Or it may prove to be the first step toward an Apple-branded television set. Either way, it’s no longer just a hobby.”

Full article here.

16 Comments

  1. so pretty soon, I should able to setup a large screen kiosk with iPod touch, AppleTV and big screen? All one need is an app for gesture control using iPod touch’s built-in camera and Safari.

  2. so pretty soon, I should able to setup a large screen kiosk with iPod touch, AppleTV and big screen? All one need is an app for gesture control using iPod touch’s built-in camera and Safari.

  3. At $99, even the old AppleTV would have flown off the shelves. With Airplay and Netflix, this thing is going supernova.

    Just add a couple more media options like Pandora, Hulu, etc.

  4. At $99, even the old AppleTV would have flown off the shelves. With Airplay and Netflix, this thing is going supernova.

    Just add a couple more media options like Pandora, Hulu, etc.

  5. I’ll let you, US based fanboys test it out first. It’s not available here, nor are the services. With a few major TV broadcasters all focused on silverlight for Internet access to videos I don’t expect Apple TV to be big over here.

  6. I’ll let you, US based fanboys test it out first. It’s not available here, nor are the services. With a few major TV broadcasters all focused on silverlight for Internet access to videos I don’t expect Apple TV to be big over here.

  7. Silverlight — that’s a Microsoft product. I apologize on behalf of the U.S. for inflicting M$ on you, Jafo. Don’t let it take hold! Remember “Plays for Sure” and be very, very afraid.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.