“NBC Universal and Microsoft, the parents of MSNBC.com, are holding high-level talks about a name change, something that could be a risky endeavor for the third most popular news Web site in the United States,” Brian Stelter reports for The New York Times.
“The two parents have determined that the brand of MSNBC.com, a strictly objective news Web site, is widely confused with MSNBC, the cable channel that has taken a strongly liberal bent in recent years, according to internal memorandums obtained by The New York Times this week,” Stelter reports.
MacDailyNews Take: We’re absolutely dying to know if Stelter considers The New York Times to be “a strictly objective news” entity, too.
Stelter continues, “The channel and Web site are already separate companies… MSNBC.com’s network of Web sites are visited by almost 50 million Internet users each month, according to ComScore, making it bigger than all but two competitors, Yahoo and CNN.com. Under the current plan, the MSNBC.com Web address would become a site exclusively for the cable channel, fulfilling the channel’s desire to have an independent site to promote its programs. The existing news site, called the “Blue site” internally, would move to a new and as-yet-undetermined Web address.”
Read more in the full article here.
MacDailyNews Take: Tom Rogers had some good ideas (CNBC, for one), but the idea of having a major non-media corporation own a major portion, and even be part of the name, of a “news” organization was, is, and will continue to be asinine. There is no way anyone sane has ever trusted or could trust MSNBC.com to report objectively on technology or business or entertainment – all areas in which the part-owner Microsoft plays and therefore their reporting is tainted (real or imagined, it doesn’t matter; the damage is done). Partnering with Microsoft to such a degree was a supremely dumb idea that diminished NBC News. They ought to buy out Microsoft and drop them from both the website and the cable channel names.