AXA combines Apple iAd and print to create compelling experience on iPhone (with video)

“AXA have created an excellent [print] ad, that shows the new age of advertising at its best,” Lauren Fisher reports for TheNextWeb. “The video below shows the AXA ad in action, which directed the reader to place their iPhone over an empty space on the page.”

MacDailyNews Note: AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.

Full article here.

[Attribution: 9 to 5 Mac. Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

29 Comments

  1. well thats interesting i like it but how long did it take to make it lol no really tho this is so far on the right track ok maybe it was a little demanding on the consumer but i think it has potential maybe on something a bit more attractive like for instance u see a dunkin donuts poster or macdonalds on the bus stop or on a train platform place your phone on it and bam mabey throws a little 10 second commercial and gives u a coupon at the end thats save to a apple coupon app which stores your coupons and erases them once redeemed i dont kno just thinking!

  2. well thats interesting i like it but how long did it take to make it lol no really tho this is so far on the right track ok maybe it was a little demanding on the consumer but i think it has potential maybe on something a bit more attractive like for instance u see a dunkin donuts poster or macdonalds on the bus stop or on a train platform place your phone on it and bam mabey throws a little 10 second commercial and gives u a coupon at the end thats save to a apple coupon app which stores your coupons and erases them once redeemed i dont kno just thinking!

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