“AXA have created an excellent [print] ad, that shows the new age of advertising at its best,” Lauren Fisher reports for TheNextWeb. “The video below shows the AXA ad in action, which directed the reader to place their iPhone over an empty space on the page.”
MacDailyNews Note: AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.
Full article here.
[Attribution: 9 to 5 Mac. Thanks to MacDailyNews Reader “Dan K.” for the heads up.]