1 in 3 U.S. high school students choosing iPhone for next smartphone; iTunes continues domination

Apple Store“Investment research firm Piper Jaffray recently completed its 20th bi-annual teen survey, a national study which polls around 6,000 students around the country about their interest and buying patterns in mobile phones, portable media players and online music services,” AppleInsider reports. “According to the results of that survey, the percentage of teens that own an iPhone currently sits at 14%, which is essentially unchanged from the same survey conducted last year. However, interest in purchasing an iPhone in the next 6 months rose to an all-time high of 33%.”

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“At the same time, Apple’s market share amongst teens in the portable media player (PMP) category took a hit, falling to 78% from 92% in a similar study six months ago. Share gains from Sony and the ‘other’ category — comprised mostly cheaper music players — could be causing this decline, according to the analyst,” AppleInsider reports. “‘Also, students may be considering their smart phones in the ‘other’ category, as 50% now listen to music on their phones,” he explained… ‘In light of this, we see Apple turning its focus to secondary iPods like the shuffle, and iPods with more features like the iPod touch,’ Munster said. ‘More specifically, Apple recently announced Game Center as a part of the new mobile operating system for iPod touch.'”

AppleInsider reports, “Most (66%) are using free (P2P) music sharing networks instead of paying for music legally, according to Piper Jaffray’s findings. In the online music store category, iTunes’ share remains high, approaching saturation, at 95%.”

Read more, including survey questions and response percentages, in the full article here.

[Thanks to MacDailyNews Reader “James W.” for the heads up.]

14 Comments

  1. I want to buy a Ferrari too but if ain’t likely I will. What people say they want vs what they actually do can be very different things. And doesn’t this mean 2/3 of student aren’t interested in getting an iPhone?

  2. I want to buy a Ferrari too but if ain’t likely I will. What people say they want vs what they actually do can be very different things. And doesn’t this mean 2/3 of student aren’t interested in getting an iPhone?

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