“A Microsoft retail store is coming to the Mall of America and — get this — it’s directly across from one of Apple’s famed retail stores,” Julio Ojeda-Zapata reports for The Pioneer Press.
MacDailyNews Take: And that’s shocking why, exactly? Apple leads. Microsoft follows. As usual. So, the Mall of America will have one relatively empty store across from its Apple Store. That’s nothing out of the ordinary for most every mall with an Apple Retail Store. That Apple store will make at least 25 times the Microsoft store’s profit using just 25% of Microsoft’s retail footprint.
Ojeda-Zapata reports, “Here’s a nice Apple-vs.-Microsoft video someone shot at the Mall of America:”
Full article here.
MacDailyNews Take: Soon, there won’t be enough IT doofuses to fill that thing. A while back, we’d have said it’ll the perfect store for tech illiterate dads, but so many dads seem to have learned something about tech in the last few years and now own iMacs, MacBooks, iPods, iPhones, and iPads.
To open directly across from Apple only highlights Microsoft’s poor decision-making abilities, as Microsoft fares quite poorly in direct comparisons to Apple: Mac OS X vs. Windows; Unibody MacBooks vs. third-party screwed-together plastic junk; iPhone vs. third-party Windows Phone ’07 phones (eventually); iPod vs. Zune; iLife vs. ???; Steve Jobs vs. Steve Ballmer, etc. Besides laughably ill-conceived strategies that they nonetheless like / like a lot, Microsoft does beat Apple in something: Massive multibillion-dollar-plus write-offs on shoddy hardware.
All of these “moves” Microsoft makes could easily be achieved at a fraction of the cost: Simply buy billboards around the world that proclaim, “Microsoft will poorly copy everything that Apple does sooner or later. Mostly later. Way later.”