“iSuppli on Tuesday published the results of its Apple TV teardown, which found a total preliminary estimated production cost of $63.95,” Lane reports. “That price includes the cost of additional item boxes with the product, the research firm said.”
Lane reports, “The most expensive component was estimated to be the custom-built A4 processor, which sports 256MB of RAM. The Samsung-manufactured chip has an estimated cost of $16.55… ‘The Apple TV’s remote control represents more incredible mechanical engineering from Apple,’ said Andrew Rassweiler, director, principal analyst and teardown services manager, for iSuppli. ‘The remote appears to machined from a solid piece of aluminum. Because of this, the electronics of the device must be slid in through small holes on the side, similar to putting a ship in a bottle. It’s a clever and a detail-oriented piece of design that makes the remote very pricey and very unique to Apple.'”
Read more in the full article here.
MacDailyNews Note: As always, these estimates exclude R&D, software, packaging, and marketing costs which all contribute to the final retail price.
[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]