Apple iPad adoption rate fastest ever, passing DVD player

“Apple’s iPad sold three million units in the first 80 days after its April release and its current sales rate is about 4.5 million units per quarter, according to Bernstein Research,” John Melloy reports for CNBC.

“This sales rate is blowing past the one million units the iPhone sold in its first quarter and the 350,000 units sold in the first year by the DVD player, the most quickly adopted non-phone electronic product,” Melloy reports. “‘The iPad did not seem destined to be a runaway product success straight out of the box,’ said Colin McGranahan, retail analyst at Bernstein Research, in a note. ‘By any account, the iPad is a runaway success of unprecedented proportion.'”

MacDailyNews Take: At least one person most certainly did expect iPad to be a runaway success: MacDailyNews’ SteveJack. Read: Why I’ll be buying an Apple iPad – along with millions of others – January 27, 2010

Melloy reports, “At this current rate, the iPad will pass gaming hardware and the cellular phone to become the 4th biggest consumer electronics category with estimated sales of more than $9 billion in the U.S. next year, according to Bernstein. TVs, smart phones and notebook PCs are the current three largest categories.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arpan C” for the heads up.]

55 Comments

  1. Another boob that could not see the vision. Steve’s vision is clear while these guys/gals are just so blind to reality. Maybe, just maybe, they should get out od the office, away from IT, and stopping looking at those stats produced by technodrone in the same stuffy shop!

  2. Another boob that could not see the vision. Steve’s vision is clear while these guys/gals are just so blind to reality. Maybe, just maybe, they should get out od the office, away from IT, and stopping looking at those stats produced by technodrone in the same stuffy shop!

  3. I read Steve Jack’s piece, I agreed, and bought an iPad day one.

    Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.
    Couch potatoes: Yesterday I watched the Football on TV while following the pennant races live on the iPad.
    Frequent fliers/commuters: Use it ALL THE TIME. Movies (the ones I like, not the airlines shite), TV shows, and books galore.
    iWork, etc.: Yes. Review, edit and comment on all the things I need for work.
    Readers: Yes. See above. And I buy even more books than I used to.
    Gamers: Yes. The iPad IS gaming hardware.
    Navigators: Yes. On our road trips, it is a map, route finder, hotel booker, and, with Wikihood, tour guide all-in-one. And the battery never runs out.
    Kids: Wish I had’ve had one when I had ’em.
    Students: Wish I had’ve had one when I was one.

  4. I read Steve Jack’s piece, I agreed, and bought an iPad day one.

    Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.
    Couch potatoes: Yesterday I watched the Football on TV while following the pennant races live on the iPad.
    Frequent fliers/commuters: Use it ALL THE TIME. Movies (the ones I like, not the airlines shite), TV shows, and books galore.
    iWork, etc.: Yes. Review, edit and comment on all the things I need for work.
    Readers: Yes. See above. And I buy even more books than I used to.
    Gamers: Yes. The iPad IS gaming hardware.
    Navigators: Yes. On our road trips, it is a map, route finder, hotel booker, and, with Wikihood, tour guide all-in-one. And the battery never runs out.
    Kids: Wish I had’ve had one when I had ’em.
    Students: Wish I had’ve had one when I was one.

  5. Childermass – good point about being older and finding the iPhone difficult to use. Except for the pharmaceutical companies, who is catering to the aging baby boomers? This device is absolutely poised to reach out to that generation. And it’s STILL the only device of its kind available. Apple is killin’.

  6. Childermass – good point about being older and finding the iPhone difficult to use. Except for the pharmaceutical companies, who is catering to the aging baby boomers? This device is absolutely poised to reach out to that generation. And it’s STILL the only device of its kind available. Apple is killin’.

  7. @ Childermass,

    “Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.”

    Would you please explain the reason for the difficulty. Is it a visual thing? I’m about to buy iPhones for my wife and myself and would appreciate some details.

  8. @ Childermass,

    “Older people: That’s me. Can’t use the iPhone to surf any more, it’s just not easy enough.”

    Would you please explain the reason for the difficulty. Is it a visual thing? I’m about to buy iPhones for my wife and myself and would appreciate some details.

  9. @Aging Boomer

    Poor eye sight, limited eye to finger coordination and dexterity, larger physical device for easy handling, etc..
    Not saying all baby boomers suffer from these these, just a few thoughts off the top of my head as to why an iPad would be more appealing then an iPhone/iPod Touch.

  10. @Aging Boomer

    Poor eye sight, limited eye to finger coordination and dexterity, larger physical device for easy handling, etc..
    Not saying all baby boomers suffer from these these, just a few thoughts off the top of my head as to why an iPad would be more appealing then an iPhone/iPod Touch.

  11. @Childermass… “Couch potatoes: Yesterday I watched the Football on TV while following the pennant races live on the iPad.”

    I watched football on Justin.tv on the iMac and MLB on my iPad also. A mixed bag, Padres lost, Chargers won.

  12. @Childermass… “Couch potatoes: Yesterday I watched the Football on TV while following the pennant races live on the iPad.”

    I watched football on Justin.tv on the iMac and MLB on my iPad also. A mixed bag, Padres lost, Chargers won.

  13. I got an iPad because it is my FIRST “mobile” device EVER. Never had a laptop and my phone is sooooo stupid… a six year old, plastic button thing that makes calls, can do text message if I could figure it out and if I wanted to and it even has a camera that you can attach and take very grainy photos…

    Would love an iPhone, but after getting the iPad and then comparing it to iPhone there is no comparison. iPad screen real estate blows iPhone away. You don’t have to pinch to zoom as much. The iPhone, you pinch to zoom and then move the whole document all over creation to read the thing… iPad, you may need to pinch to zoom but you can do so and still have the document as one on the screen… very little movement, if at all, to read document top to bottom and left to right.

    Some of the apps are just better on the iPad if the developer takes care to do so…

    And finally, for me, yes it is an eye issue. My eyes have gone almost over night from having no problem reading the fine print to can’t make it out at all unless I extend it at arms length and make funny faces with my squinting eyes… Reading magnifier glasses work for now but I am a few years before 50, so what’s next? Arthritis… Damn you middle age…

    Grant it the iPhone slips in your pocket for easy carrying on the go and I don’t drag the iPad out with me to a lot of places, but I do drag it out, throw it in the car have access to the internet and e-mail, etc when on the go, which can be nice sometimes…

    My advice is to have her see and compare both… I still have my crappy six year old phone to make calls, but I have my iPad 3G for everything else and I do not regret my decision to purchase. If I wasn’t expected to pay another data plan on top of the unlimited $30 bucks I pay to AT&T, I would get an iPhone in a heart beat just to have an update modern cool phone, but outside of phone calls, it would be used only on the occasions my iPad was not brought with me, other than that, if I had the iPhone and iPad, the iPhone would be secondary to want to use for apps, movies, tv shows, photos, web and e-mail…

    But again, you really just need to compare the two side by side… but you can’t beat screen real estate… that is the iPads TRUE edge in my opinion.

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