“A few weeks ago, I walked into the San Francisco Apple store at around 7:30 at night, and it was packed with people. I was hoping to see the latest new products, but they were not in the store yet. That didn’t deter the hundreds of people poking around the place. The line at the registers–oddly placed in the back of the store—were 20-people deep. The place was jumping. It was actually a scene. A happening. It was weird,” John C. Dvorak writes for PC Magazine.
“That’s when it hit me: Apple stores around the country have proven once and for all that a targeted retail outlet designed to sell a line of products with a concise message is the key to success in the computer business,” Dvorak writes. “This was long since proven by the automobile industry, and it stuns me that only Apple has figured this out in the computer business.”
MacDailyNews Take: It’s not “weird.” It’s not “stunning.” Apple the only company in the computer business with a unique product, John.
Dvorak continues, “I have not visited the new flagship Microsoft store in Flagstaff, Arizona, but the photos I’ve seen show it as quite lively.”
MacDailyNews Take: Uh, yeah:
• Microsoft Retail Stores have to resort to free concert tickets to generate opening day crowds – October 30, 2009
• Notes from Microsoft’s first retail store: ‘Cheap, disorganized, and poorly-located’ (with photo) – October 23, 2009
Dvorak continues, “Dell has been trying to get into the same product lines as Apple from the outset but cannot find a way to do stores. I think the company was scared off by the failures of IBM, CompuAdd, and Gateway. The company must know that there are retail experts who can figure out what went wrong with those and avoid the pitfalls. After all, that’s what Apple did.”
MacDailyNews Take: Dell makes commodity hardware and slaps other companies’ attempts at copying Apple’s Mac OS X or iPhone into them. Dell Retail Stores would fail. Just like their awful mall kiosks did.
Dvorak continues, “The tech scene in general could use some more of the buzz and energy you can find any night in an Apple store. Now that everyone knows exactly how to do it right, what are they waiting for?”
Full article here.