Google’s Android is gaining Web usage share, but still lags far behind Apple’s iOS, according to NetApplications.
Apple’s iOS has 4.9 times the global usage share of Google Android devices.
The firm uses a unique methodology for collecting this data. They collect data from the browsers of site visitors to their exclusive on-demand network of live stats customers. The data is compiled from approximately 160 million visitors per month. The information published is an aggregate of the data from this network of hosted website statistics. The site unique visitor and referral information is summarized on a monthly, weekly, daily and hourly basis
In addition, NetApplications classifies 430+ referral sources identified as search engines. Aggregate traffic referrals from these engines are summarized reported on. The statistics for search engines include both organic and sponsored referrals. The websites in the company’s population represent almost all countries on earth.
Additional estimates about the website population:
• 76% participate in pay per click programs to drive traffic to their sites.
• 43% are commerce sites
• 18% are corporate sites
• 10% are content sites
• 29% classify themselves as “other” (includes gov, org, search engine marketers etc..)
More info here.
[Attribution: Electronista. Thanks to MacDailyNews Readers “David C.” and “Dan K.” for the heads up.]