Apple: The Lindsay Lohan of Tech

Apple Store“The Pew Research Center’s Project for Excellence in Journalism conducted a yearlong study and found that 15.1 % of tech articles were primarily about Apple. Google was next with 11.4% of all tech stories, followed by Twitter (7.1%), Facebook (4.8%), and Microsoft (3%),” The Motley Fool’s FoolTV reports.

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So Apple is the Lindsay Lohan of the tech world, garnering an excessive amount of coverage. Why? Fool analyst Rex Moore says there are a couple of reasons:

• People are getting what they want. Former Apple CEO Gil Amelio said in his book, On the Firing Line: My 500 Days at Apple, that a New York Times staffer once told him they sell 3% more papers when they run a strong story on Apple. The Motley Fool gets more readers with strong Apple stories also.

• It’s hard not to cover a continually innovating company. Apple has done thing like turn the telecom industry on its ears, and launches or updates revolutionary products on a regular basis. iPad, iPhone 4, antennagate … it seems there’s always something going on.

Full article and video here.

MacDailyNews Take: Minus the car crashes, nip slips, jail stints, and multiple rehabs.

86 Comments

  1. Well, when you’re the only company that really ever innovates in the area of consumer electronics you’re going to get attention paid to you.

    A new iPhone deserves coverage. Some HTC piece of crap with a couple of USB ports to tout as “specs” lazily trying to be an iPhone doesn’t. Seems simple to me.

  2. Well, when you’re the only company that really ever innovates in the area of consumer electronics you’re going to get attention paid to you.

    A new iPhone deserves coverage. Some HTC piece of crap with a couple of USB ports to tout as “specs” lazily trying to be an iPhone doesn’t. Seems simple to me.

  3. Mmmm… The comparison due to the *amount* of coverage might be apt but definitely not for why. Talk about opposite ends of the spectrum… Also, Apple is classily sexy and Lohan is a skank. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. Mmmm… The comparison due to the *amount* of coverage might be apt but definitely not for why. Talk about opposite ends of the spectrum… Also, Apple is classily sexy and Lohan is a skank. ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  5. Seriously, I’m surprised that Twitter would get more than twice the amount of coverage that Microsoft does. Now *that* is wrong. The only other tech company that I find interesting to follow is Oracle in the backend sector of the IT industry. Ellison, love him or hate him, is one fun and unpredictable character.

  6. Seriously, I’m surprised that Twitter would get more than twice the amount of coverage that Microsoft does. Now *that* is wrong. The only other tech company that I find interesting to follow is Oracle in the backend sector of the IT industry. Ellison, love him or hate him, is one fun and unpredictable character.

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