TIME’s Techland reviews Apple TV: ‘Incredibly convenient’

Apple Online Store“Apple’s second generation Apple TV costs $99 and instantly streams Netflix. That alone is enough to attract your mom, dad, grandma, cousin, nephew and next-door neighbor,” Peter Ha reports for TIME’s Techland. “It’s incredibly easy to setup. You literally plug the power cord and HDMI cable in and you’re basically good to go… the average consumer can just plug in the Apple TV, connect to their iTunes, Netflix, Flickr or YouTube account and they’re golden.”

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“If you’re entrenched in the Apple eco-system, the Apple TV just makes sense. You can stream anything from your desktop iTunes account to your Apple TV, including photos, music and videos,” Ha reports. “When AirPlay launches in November with the iOS 4.2 update, you or your friends will be able to share content from an iOS 4.2 device to your Apple TV, so long as they’re on the same network. Apple will be opening it up to third party developers, so who knows what will be capable later on this year.”

“Apple currently only has deals with the BBC, Fox and ABC, which includes Disney. This will eventually change but it’s something to think about. With that being said, I care more about the movie selection and the ability to tap into other means of content like Netflix and YouTube. Movies are available day and date with DVD/Blu-ray releases and I have something called a DVR, so I don’t mind that the TV show selection is scant. If you’re not a cable subscriber, I honestly don’t think you’d be missing out by owning just an Apple TV,” Ha reports. “If you’re really keen on watching something from a network that hasn’t signed on for rentals, you have the option of purchasing whatever you want that’s available through iTunes on your desktop and streaming it your Apple TV.”

Ha reports, “What will differentiate the Apple TV from the competition will be AirPlay and the revamped Remote App. For instance, you can control your desktop music library from your iPad and stream it to your Apple TV simultaneously. I think you’ve got some competition, Sonos. You can play them independently or at the same time. The fact that you can have friends come over and share videos or photos from their iOS 4.2 device is killer. The bottom line is that the new Apple TV is easy to use and incredibly convenient for disposable content consumption.”

Read more in the full article here.

34 Comments

  1. Renting TV shows for $0.99 is nice, but the movie rentals and streaming content is much more interesting. I’m not that concerned about not having NBC, because very few NBC shows appeal to me anyway (like most network TV these days). Plus, I’ll just DVR the ones I want to watch from DirecTV.

  2. Renting TV shows for $0.99 is nice, but the movie rentals and streaming content is much more interesting. I’m not that concerned about not having NBC, because very few NBC shows appeal to me anyway (like most network TV these days). Plus, I’ll just DVR the ones I want to watch from DirecTV.

  3. Yesterday i paired two iPads and two iPhones’ remote apps with my server’s iTunes (latest version of each) and for some reason not all of them can keep the connection simultaneously. Is anyone else having issues like this? It seems only two at a time can stay connected. Signal strength is excellent in all, and they all work individually but not all together.

  4. Yesterday i paired two iPads and two iPhones’ remote apps with my server’s iTunes (latest version of each) and for some reason not all of them can keep the connection simultaneously. Is anyone else having issues like this? It seems only two at a time can stay connected. Signal strength is excellent in all, and they all work individually but not all together.

  5. “you have the option of purchasing whatever you want that’s available through iTunes on your desktop and streaming it your Apple TV”

    This does not get mentioned to much with the new TV. You can still buy Shows and Movies.

  6. “you have the option of purchasing whatever you want that’s available through iTunes on your desktop and streaming it your Apple TV”

    This does not get mentioned to much with the new TV. You can still buy Shows and Movies.

  7. Renting is fine, and I like the 99c price, but there are some things I want to own and watch whenever I want to watch. Not having that hard drive, or at least the option of hooking one up, really hamstrings this thing IMO.

    Wishlist for ApplTV:

    Hard drive
    Stream from ATV to iPod/Pad/whatever
    Tuner so I can record my local programming
    DVD player so I can play my large and still growing collection (not dumping it just for some greedy company, not even Apple)

    They could have made this thing perfect the first time around in terms of functionality. This is a nice upgrade to a nice product that still misses the mainstream mark for the same reasons the first one did.

    My Magic Word is “ideas”

    I think Apple needs some new ones with AppleTV

  8. Renting is fine, and I like the 99c price, but there are some things I want to own and watch whenever I want to watch. Not having that hard drive, or at least the option of hooking one up, really hamstrings this thing IMO.

    Wishlist for ApplTV:

    Hard drive
    Stream from ATV to iPod/Pad/whatever
    Tuner so I can record my local programming
    DVD player so I can play my large and still growing collection (not dumping it just for some greedy company, not even Apple)

    They could have made this thing perfect the first time around in terms of functionality. This is a nice upgrade to a nice product that still misses the mainstream mark for the same reasons the first one did.

    My Magic Word is “ideas”

    I think Apple needs some new ones with AppleTV

  9. Wow, just thought of something. If I have an AppleTV and my friend comes over to my house with their iPhone, iPad, or iPod, then we can watch any movies, photos, or listen to any music that they have on my TV seamlessly. Pretty Cool for $99. I think this will be a sleeper hit. Great Christmas gift for your close friends or family.

  10. Wow, just thought of something. If I have an AppleTV and my friend comes over to my house with their iPhone, iPad, or iPod, then we can watch any movies, photos, or listen to any music that they have on my TV seamlessly. Pretty Cool for $99. I think this will be a sleeper hit. Great Christmas gift for your close friends or family.

  11. New Apple TV arrived. Mac mini & iTunes on Firewall set to allow iTunes to go through the Firewall. Home Sharing on on iTunes on. Apple TV hooked to AirPort Extreme on same network with Home Sharing on. ATV logged in to same iTunes account.
    All Good, Right?
    Wrong.
    The ATV works fine, but device does not show up on iTunes nor will it connect to iPhone running Apple Remote (new version). Can’t stream shit, but device is working fine otherwise.
    Cycled computer and ATV off and then back on- still no streaming.
    Any ideas?

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