PC Magazine reviews new Apple TV: ‘Our new Editors’ Choice media hub’

Apple Online Store“The new Apple TV costs only $99 direct, offers 99-cent television show rentals, and streams content not only from your computer’s media library, but from your iPhone, iPad, or iPod touch via AirPlay,” Tim Gideon reports for PC Magazine. “The upcoming Boxee Box and Google TV, and even the already-released Roku XDS ($99.99, 2.5 stars) have their work cut out for them, as the Apple TV offers enticing reasons—including Netflix integration—to stay within the iTunes ecosystem. Despite some content limitations—as well as functional limitations, like the inability to buy content or store it on the device, no other set-top box has yet to offer the feature set of the re-imagined, more-affordable Apple TV, so it’s our new Editors’ Choice media hub.”

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“The first Apple TV was a great idea, but technology—particularly wireless streaming—wasn’t where it needed to be for the box to make new strides, until now. The new, miniature Apple TV costs less than most iPods. Sure, the rental limitations can be irksome, but, particularly for iOS device owners, the new features dramatically outweigh the letdowns,” Gideon reports. “Because of its affordability, ease-of-use, and impressive capabilities, the Apple TV gets our Editors’ Choice award. If more networks were onboard the 99-cent rental bandwagon at launch, it would have received an even-higher rating. Fingers crossed the TV selection will improve over time.”

Full review, 4 stars out of 5, Editors’ Choice, – recommended – here.

PC Magazine’s Apple TV unboxing and related photos are here.

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