Apple TV’s 2-3 week shipping delay: Heavy demand or production hiccup?

Apple Online Store“First Apple (AAPL) started refunding customers who had paid for expedited shipping, alerting them by e-mail that ‘Due to a delay, we may have not been able to meet our delivery commitment’ and triggering speculation about possible production problems,” Philip Elmer-DeWitt reports for Fortune.

P.E.D reports, “Then the shipping notices began appearing, along with the first hands-on review — at Fox News, of all places.”

MacDailyNews Take: Fox News’ tech reporter Clayton Morris has been on the Apple beat for some time now, P.E.D.

P.E.D reports, “But it’s not clear how many Apple TVs the company will be able to get out the door under the Sept. 30 wire. Anybody trying to order one today faces a 2-3 week shipping delay.”

Full article here.

MacDailyNews Take: From what we see and hear, significantly more people are interested in the new $99 Apple TV vs. the previous models.

36 Comments

  1. Got my shipping notice yesterday. They are Shipping it FED EX directly from Shenzhen China, which I was surprised at. I would have expected it to at least be shipped from a sorting facility in the US, so it leads me to believe that they had production problems.

  2. Got my shipping notice yesterday. They are Shipping it FED EX directly from Shenzhen China, which I was surprised at. I would have expected it to at least be shipped from a sorting facility in the US, so it leads me to believe that they had production problems.

  3. @papasmack

    No production problems, this is how all Apple products are shipped. My original AppleTV shipped the same way when it was released, from Shenzen to Anchorage, etc. I’m sure that the orders have been more than expected. But that doesn’t mean that it a huge success, it just means they didn’t start making enough.

  4. @papasmack

    No production problems, this is how all Apple products are shipped. My original AppleTV shipped the same way when it was released, from Shenzen to Anchorage, etc. I’m sure that the orders have been more than expected. But that doesn’t mean that it a huge success, it just means they didn’t start making enough.

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