New Yorker launches on iPad, adds to pressure on Apple for subscriptions

“The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand’s efforts to refashion itself for the tablet-computer age,” Russell Adams reports for The Wall Street Journal.

“The launch highlights the mounting pressure on Apple Inc. to give publishers a way to sell their magazines more than one digital issue at a time,” Adams reports. “Executives from the New Yorker and its publisher, Condé Nast, say the true value of apps like the New Yorker’s can’t be realized until readers are allowed to purchase subscriptions.”

Adams reports, “Getting beyond single-copy sales is critical for weekly publications like the New Yorker as publishers fear readers will be unwilling to download a new issue every week—and pay up each time.”

Full article here.

[Thanks to MacDailyNews Reader “iWill” for the heads up.]

50 Comments

  1. I bought the first iPad issue. I think it’s well worth 4,99 just for the pleasure to see David Hockney paint the cover. I might not buy every issue but one or two each month, yes.

  2. I bought the first iPad issue. I think it’s well worth 4,99 just for the pleasure to see David Hockney paint the cover. I might not buy every issue but one or two each month, yes.

  3. If I were a New Yorker subscriber and was asked to pay again for the iPad edition, I would let the New Yorker know in no uncertain terms that they either stop this unacceptable practice or lose me as a subscriber. Not only must subscribers pay again—they must pay the sky-high individual issue price! That’s ridiculous!

  4. If I were a New Yorker subscriber and was asked to pay again for the iPad edition, I would let the New Yorker know in no uncertain terms that they either stop this unacceptable practice or lose me as a subscriber. Not only must subscribers pay again—they must pay the sky-high individual issue price! That’s ridiculous!

  5. per issue sales raises the quality of every issue.

    one more time…

    r a i s e s the q u a l i t y of very issue.

    itunes model of per song sale killed the albums model because people didn’t have to put up with the filler crap songs any more.

    same here. subscriptions allow for filler crap issues.

    to the publishers:
    if every issue isn’t excellent, then every issue won’t sell.

    raise your quality bar and your sales will follow.

    i would almost guess that this is one of steve’s intentions here.
    raising the quality of content with fiscal motivators is just his style.

    better issues across all publications offered on the ipad also raises the value of the ipad.

    ingenious.

  6. per issue sales raises the quality of every issue.

    one more time…

    r a i s e s the q u a l i t y of very issue.

    itunes model of per song sale killed the albums model because people didn’t have to put up with the filler crap songs any more.

    same here. subscriptions allow for filler crap issues.

    to the publishers:
    if every issue isn’t excellent, then every issue won’t sell.

    raise your quality bar and your sales will follow.

    i would almost guess that this is one of steve’s intentions here.
    raising the quality of content with fiscal motivators is just his style.

    better issues across all publications offered on the ipad also raises the value of the ipad.

    ingenious.

  7. Someone please turn off the Sun!

    It produces so much glare, and I’m too stupid to turn aware from it! I just keep looking at it…it’s so poorly designed. And my retinas just keep melting. But I don’t want to turn away, so why should? It’s jut soooo inconvenient to do that…

    Why can’t God just put an anti-glare freaking layer over the Sun? I mean, what the Hell was He thinking???

  8. Someone please turn off the Sun!

    It produces so much glare, and I’m too stupid to turn aware from it! I just keep looking at it…it’s so poorly designed. And my retinas just keep melting. But I don’t want to turn away, so why should? It’s jut soooo inconvenient to do that…

    Why can’t God just put an anti-glare freaking layer over the Sun? I mean, what the Hell was He thinking???

  9. @Bizzaro

    My fiancee has an iPad, best friend has an iPad (as does his wife) and I’m getting one as soon as I see a camera innit.

    ALL of us are heavy e-readers and ALL of us prefer glossy screens, and I wouldn’t have even considered one if it hadn’t have had at least a glossy option.

    Sooooooo….

    Your assertion that “a non-glare screen is really, really important for most of us” is simply your pipe dream, as 100% of the people I know (and who actually OWN iPads) find you to be wrong.

    Nice try, though. NOT

  10. @Bizzaro

    My fiancee has an iPad, best friend has an iPad (as does his wife) and I’m getting one as soon as I see a camera innit.

    ALL of us are heavy e-readers and ALL of us prefer glossy screens, and I wouldn’t have even considered one if it hadn’t have had at least a glossy option.

    Sooooooo….

    Your assertion that “a non-glare screen is really, really important for most of us” is simply your pipe dream, as 100% of the people I know (and who actually OWN iPads) find you to be wrong.

    Nice try, though. NOT

  11. @Bizzaro
    “…..much less on a iPad.”
    “…..with a anti-glare screen.”
    a before consonant sound,an before vowel sound?
    Sorry,couldn’t resist. Seriously, Sporting News Today
    is a steal from Zinio. The glossy screen never bothers
    me.

  12. @Bizzaro
    “…..much less on a iPad.”
    “…..with a anti-glare screen.”
    a before consonant sound,an before vowel sound?
    Sorry,couldn’t resist. Seriously, Sporting News Today
    is a steal from Zinio. The glossy screen never bothers
    me.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.