“The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand’s efforts to refashion itself for the tablet-computer age,” Russell Adams reports for The Wall Street Journal.
“The launch highlights the mounting pressure on Apple Inc. to give publishers a way to sell their magazines more than one digital issue at a time,” Adams reports. “Executives from the New Yorker and its publisher, Condé Nast, say the true value of apps like the New Yorker’s can’t be realized until readers are allowed to purchase subscriptions.”
Adams reports, “Getting beyond single-copy sales is critical for weekly publications like the New Yorker as publishers fear readers will be unwilling to download a new issue every week—and pay up each time.”
Full article here.
[Thanks to MacDailyNews Reader “iWill” for the heads up.]