New Yorker launches on iPad, adds to pressure on Apple for subscriptions

“The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand’s efforts to refashion itself for the tablet-computer age,” Russell Adams reports for The Wall Street Journal.

“The launch highlights the mounting pressure on Apple Inc. to give publishers a way to sell their magazines more than one digital issue at a time,” Adams reports. “Executives from the New Yorker and its publisher, Condé Nast, say the true value of apps like the New Yorker’s can’t be realized until readers are allowed to purchase subscriptions.”

Adams reports, “Getting beyond single-copy sales is critical for weekly publications like the New Yorker as publishers fear readers will be unwilling to download a new issue every week—and pay up each time.”

Full article here.

[Thanks to MacDailyNews Reader “iWill” for the heads up.]

50 Comments

  1. Here are some free ideas for the publishers to think about. Instead of just subscriptions or single issues, publish ebooks of collections of work from an author, journalist, artist, or a particular topic. Make available subscription fee for online research into their archives on reports and stories. Of course this demands a need to revolutionize their management of digital content. It is clear they have not yet invested in truly understanding the value of their content yet.

    And people, if you have free time, visit your local library some time. You can read all the magazines you want for free.

  2. I bought the first iPad issue. I think it’s well worth 4,99 just for the pleasure to see David Hockney paint the cover. I might not buy every issue but one or two each month, yes.

  3. I bought the first iPad issue. I think it’s well worth 4,99 just for the pleasure to see David Hockney paint the cover. I might not buy every issue but one or two each month, yes.

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