New Yorker launches on iPad, adds to pressure on Apple for subscriptions

“The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand’s efforts to refashion itself for the tablet-computer age,” Russell Adams reports for The Wall Street Journal.

“The launch highlights the mounting pressure on Apple Inc. to give publishers a way to sell their magazines more than one digital issue at a time,” Adams reports. “Executives from the New Yorker and its publisher, Condé Nast, say the true value of apps like the New Yorker’s can’t be realized until readers are allowed to purchase subscriptions.”

Adams reports, “Getting beyond single-copy sales is critical for weekly publications like the New Yorker as publishers fear readers will be unwilling to download a new issue every week—and pay up each time.”

Full article here.

[Thanks to MacDailyNews Reader “iWill” for the heads up.]

50 Comments

  1. I don’t understand how People can have a subscription service tied to their print subscriptions and none of these other magazines can. I would love to read The New Yorker on the iPad, but not at $4.99 a issue!

  2. I don’t understand how People can have a subscription service tied to their print subscriptions and none of these other magazines can. I would love to read The New Yorker on the iPad, but not at $4.99 a issue!

  3. I love Zinio. It allows some digital enhancements over print versions. But most important, it offers a very large selection of magazines at discount pricing. Also, I can save those magazines and always have them with me, and free up a lot of shelf space.

    I also like having all the print version ads. I learn a lot about new products that are focused at my interests in magazines.

    Apple should do something similar for Newspapers, and maybe provide a bit of competition in the magazine world. The classifieds should be a part of the newspaper model, and some ability to limit ads to interest areas would be beneficial as well

  4. I love Zinio. It allows some digital enhancements over print versions. But most important, it offers a very large selection of magazines at discount pricing. Also, I can save those magazines and always have them with me, and free up a lot of shelf space.

    I also like having all the print version ads. I learn a lot about new products that are focused at my interests in magazines.

    Apple should do something similar for Newspapers, and maybe provide a bit of competition in the magazine world. The classifieds should be a part of the newspaper model, and some ability to limit ads to interest areas would be beneficial as well

  5. Imagine a Newspaper Subscription service on the iPad/iPhone where the classifieds of all participating publishers was visible to any subscriber of any participating Newspaper. With the right filters, search engine, a seller rating system, and an e-commerce system this could be as big as ebay.

  6. Imagine a Newspaper Subscription service on the iPad/iPhone where the classifieds of all participating publishers was visible to any subscriber of any participating Newspaper. With the right filters, search engine, a seller rating system, and an e-commerce system this could be as big as ebay.

  7. I can’t find any physical magazine content worth enough to pay for, much less on a iPad.

    Is this really just a pipe dream for publishers, realistically not everyone can afford a $500 and up iPad, but a lot more can afford to pay $1-$10 or so for a physical copy of a magazine.

    And seriously, a non-glare screen is really, really important for most of us who do read a lot of e-material.

    The kindle is so lame, but it does come with a anti-glare screen.

  8. I can’t find any physical magazine content worth enough to pay for, much less on a iPad.

    Is this really just a pipe dream for publishers, realistically not everyone can afford a $500 and up iPad, but a lot more can afford to pay $1-$10 or so for a physical copy of a magazine.

    And seriously, a non-glare screen is really, really important for most of us who do read a lot of e-material.

    The kindle is so lame, but it does come with a anti-glare screen.

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