• NBC Universal
• News Corp.
“The studios above are listed in strict order from least to most receptive of new trends. Time Warner, which isn’t huge in television properties, but certainly casts a wide shadow in the media landscape, would fit in between News Corp. and Disney by my estimation. Several of its executives have shown signs of digital life for a long time,” Bylund writes. “NBC and Viacom come across as tone-deaf and insensitive. If the pricing model needs work, that’s something to figure out after the launch. I don’t imagine that either content providers or consumers sign perpetual contracts with payment terms and selection policies in blood, after all. Prices change all the time; why would a brand-new device and its equally newborn service be any different?”
Bylund writes, “It’s in all the studios’ best interest to take the consumer-centric world view and start selling their content on terms the average viewer would agree to. Disney and Warner are already there; News Corp. and CBS just need a friendly nudge in the right direction; and I think the glory days are over for NBC and Viacom, unless they have radical makeovers at the top.”
Full article here.