Viacom CEO says Apple’s 99-cent TV show rental price is too low

Apple Online Store“Viacom Inc. Chief Executive Philippe Dauman said Thursday that his company opted not to participate in Apple Inc.’s new digital rental service for television shows because its 99-cent price tag for shows is too low,” Nat Worden reports for Dow Jones Newswires. “‘The 99-cent rental is not a good price point,’ Dauman said at an investor conference here. ‘It doesn’t work for us.'”

“Apple announced the new service along with a new version of its Apple TV device, and Walt Disney Co.’s ABC broadcast network as well as News Corp.’s Fox signed on to make shows available in the offering,” Worden reports.

“Other national broadcast networks owned by NBC Universal and CBS Corp., along with all cable networks, chose not to participate due to pricing and other strategic concerns,” Worden reports.

Full article here.

MacDailyNews Take: Yet another one who doesn’t get it.

120 Comments

  1. $.99 is way too much for most TV shows. Let me subscribe to an individual TV show (Lost), sports team (Seahawks), or sports event series (Sprint cup) for a reasonable fee per season and I’m all over it, and I’ll pay extra if I don’t have to deal with Comcast or Viacom in the process.

  2. $.99 is way too much for most TV shows. Let me subscribe to an individual TV show (Lost), sports team (Seahawks), or sports event series (Sprint cup) for a reasonable fee per season and I’m all over it, and I’ll pay extra if I don’t have to deal with Comcast or Viacom in the process.

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