In 1H 2010, Apple took 39% of the industry’s profit, more than 3 largest handset makers combined

Apple Online Store“Canaccord Genuity initiated coverage of Apple (AAPL) Tuesday with a “buy” rating and a price target of $356 per share,” Phillip Elmer-Dewitt reports for Fortune.

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In a note to clients, T. Michael Walkley, their new Apple specialist, reveals that “Apple sold 17 million mobile handsets in the first half of 2010, compared with 400 million handsets sold by Nokia, Samsung and LG,” P.E.D. reports. “Yet it pulled in 39% of the industry’s profit during that period, more than the 32% earned by the world’s three largest handset makers combined.”

Full article, with nice pie chart illustrating the bloodbath, here.

MacDailyNews Take: Bain de sang.


  1. So … Apple doesn’t make the best-selling cellphone. May not even be #2 or #3! How AWFUL for them. Close the doors and give the money, all that glorious green money, back to the … wait a minute! That’s a whole lot of profit settling in one basket. Let’s let a bit more settle before we close the doors, yeah?
    Ya don’t have to be the best seller in order to make the most money. Make it up in volume, indeed! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  2. I might be missing something but that bottom pie chart has Apple at 39% and Nokia+Samsung+LG at 32%… That doesn’t add up to 100% as the pie chart apparently suggests, missing Others 29%.

    This is a graphic for an article at CNN/Money?

  3. Apple gets it when it comes to selling the value of their products. Increased perceived value by the consumer means they will purchase a higher priced product. That’s why I have way too many Apple products, and gladly pay more for them. The other cell phone manufacturers are just selling commodity, low margin stuff, just like the PC manufacturers. Way to go, Steve!

  4. The “Others” category sold slightly less than 50% of the total number of handsets from the “big three” and still almost equaled their share of the profit pie. At least the Others are only an order of magnitude worse than Apple. The trio of Nokia, Samsung, and LG are over 20 times worse.

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