News Corp’s Rupert Murdoch may be preparing to launch two iPad newspapers

Apple Online StoreThe Guardian’s Roy Greenslade blogs today about a “hush-hush unit being set up for News Corporation under the aegis of the Wall Street Journal’s managing editor Robert Thomson, as revealed in a memo posted by Romenesko (well done again, Jim).”

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In the memo, “Thomson apologises for being ‘necessarily vague'” in announcing only that the project will be led by Jim Pensiero, a Journal deputy managing editor who has been appointed editor-in-chief, and Gabriella Stern, of Dow Jones Newswire, as managing editor,” Greenslade reports. “According to paidContent, [another News Corp.] project is understood to be a national US newspaper title that will serve only tablets (such as iPads)… headed by New York Post executive editor Jesse Angelo.”

Greenslade writes, “So, is it possible that News Corp is going to launch two outlets – one populist and the other more serious (and business-oriented) – in the near future? That sounds feasible.”

Full article here.

MacDailyNews Note: Last month, Dawn C. Chmielewski reported for The Los Angeles Times that Rupert Murdoch’s News Corp. was planning new national digital newspaper for Apple iPad and iPhone.

18 Comments

  1. The word “national” sounds huge in the nomenclature of print publication, but every fart app is “national” too. However, I think for the people who still ask me “what device is that?” when they see my iPad, the familiar idea of a “national” newspaper could draw them to what, for them, is an unfamiliar product.

  2. You gotta hand it to Ol’ Rupert. He can smell money and opportunity better than an anteater can smell ants. Rupert makes the other media moguls look like absolute dimwits who are stuck in the past century.

  3. … unexpected. My “first post” in this thread was critical of Murdoch, and … voila! … it has disappeared. Note that I said nothing “political”, nor anything slanderous, nor anything libelous. I merely questioned the quality and quantity of “fact” in a Murdoch publication. !ZAP! … and it’s gone. Like making it disappear would change the reality of the case.
    Someone is a bit sensitive about the facts as presented – or not – by their preferred icons.

  4. @interesting, don’t worry, your post wondering where the first post is, will also disappear. That’s the way a cleanup operation works. It happened yesterday to me, when I responded to some Nokia apologist. His post disappeared.

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