Adobe and Intel today announced plans to enable developers to distribute and monetize Adobe AIR applications and games via Intel AppUp center storefronts, the first non-Adobe app store supported by Melrose. Using Adobe’s new application distribution platform beta, code-named “Melrose,” developers and publishers can sell and distribute AIR applications while monitoring sales and downloads. Available today, the beta of Melrose provides a portal for developers and publishers to distribute their applications through multiple distribution channels. Developers receive up to 70% of the revenue from their paid apps, Intel keeps at least 30%.
The Intel AppUp center was released as a public beta in January 2010. AppUp currently targets netbooks and consumer laptops, with plans to extend AppUp support to additional devices. With Melrose, developers can incorporate licensing capabilities directly into their applications through a free software development kit (SDK). This SDK enables payment as well as usage data to help developers measure their success. Using Melrose, developers can publish applications and choose target stores, set pricing and view store analytics. Melrose is expected to ship in Q4 2010.
The Intel AppUp Developer Program (IADP) was launched at the Intel Developer Forum (IDF) in 2009 and gives developers and ISVs the tools, SDKs, and community they need to deliver applications via AppUp stores directly to consumers. With IADP, Intel is focusing on developers, and not just their applications, helping developers and publishers build and manage relationships with consumers and AppUp center stores.
Sources: Adobe Systems Incorporated, Intel Corporation
MacDailyNews Take: It’s just like Apple’s App Store, minus the hundreds of thousands of apps, 160+ million customers, and billions of downloads.