“Best Buy Co., the world’s largest consumer-electronics retailer, plans to start selling Apple Inc.’s iPad in all of its U.S. stores on Sept. 26 to boost holiday sales, Chief Executive Officer Brian Dunn said,” Chris Burritt reports for Bloomberg.
Burritt reports, “Expanding iPad sales to 1,093 U.S. stores from 673 outlets reflects Best Buy’s efforts to capitalize on the growing popularity of tablet computers, Dunn said by telephone today from Richfield, Minnesota, where the company is based.”
MacDailyNews Take: Let’s be real: Make that “stunning popularity of iPad.”
Burritt reports, “‘We see the iPad as the magnificent shining light in what will become a whole new category, and that is tablets,’ Dunn said. ‘In many cases, it’s an incremental device. In some cases, it’s a substitute device for netbooks. We think that’s going to stimulate a lot of customer interest.'”
Full article here.
MacDailyNews Take: Nice compliment, but Burritt’s CEO speak belies a burning desire to be featured once again as the primary location of a massive Microsoft ad campaign flop. We can’t wait for Ballmer to blow another $100 million on “Tablet Hunters.”
See, if retailers (in general, not just Best Buy) can conjure up a false sense of “equality” and concoct “consumer choice,” they’ll get a certain percentage of fools to buy fake iPads, then they can make even more when some of the gullible wise up and go buy their iPads. It’s iPod all over again. Got ’em once on that stupid Dell DJ, then got ’em again on the iPod they should’ve purchased first. The same goes for the media who need people to who think they need “shootouts” and multi-page slideshow “battles” in order to make the proper choice. It’s simple: Get an iPad.