• Apple’s share of computers purchased in the last three months rose to 38% from the 32% recorded in 2009, 29% in 2009, and 14% in 2007. Moreover, among all the computers owned by respondents in our survey, Apple’s share rose to 51% from 33% in 2009.
• iPhones accounted for 42% of mobile handsets purchased in the last three months, up from 35% in 2009. Among all phones owned by our respondents, Apple held a 21% share.
• Apple’s iPad and Amazon’s Kindle each held a 48% share among those that brought an e- reader / tablet to school, Sony’s e-reader held a 4% share.
• While few students recently bought a new MP3 player, 92% brought one to school, of which 95% were iPods. 74% of our respondents cited iTunes as his/her primary music source.
Full article, including many insightful graphs, here.
MacDailyNews Take: As with any survey, the actual numbers aren’t as important as the trends they show, assuming consistent methodology.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
As a university professor who works at a Windoze dominated (entrenched?) university, I always ask how many of my students own Macs. More and more students raise their hands each semester. I call them my “enlightened students”
I’d like someone to enlighten the IT department at our university. THEY are the biggest obstacle to Apple growing here. That plus Bill Gates large donations.
That’s a pretty small survey and having a Mac toting daughter at Texas A&M, I’d bet a larger survey over more campuses would show Macs in an even more favorable light.
In any event, if any surveys show Macs at less than 50% on college campuses in a year from now I would be very surprised. Apple has gone past the “tipping point” and the avalanche has started!
I wonder if the stagnation in innovation and growth (on multiple fronts – cultural, technological, and economical) has to do with Windows being so entrenched in everything, and it’s getting really old, like the MTV VMA.
Certainly software industries that have mainly targeted Windows in the last few years have started to show their strain in trying to rein in the built-in bloat and UI changes that led to less usability, not improvements.
I was told that last year at Monclare State University it was about 75% Mac. This may be to small a sampling of schools to see Apple true market share.
“purchased in the last three months”, it is a word game. 38% were purchased. BUT, “Apple’s share rose to 51%”. Why PURCHASE what already works well that you already have! NOT SO FOR Dell. You have to keep replacing those turds.
It reads:
“Apple’s share of computers purchased in the last three months rose to 38% from the 32% recorded in 2009, 29% in 2009, and 14% in 2007. Moreover, among all the computers owned by respondents in our survey, Apple’s share rose to 51% from 33% in 2009.”
“51% from 33% in 2009.” That is a 54.5% increase in ONE YEAR and accelerating!
I think a typo states 29% in 2009 and they meant in 2008. Market share for Macs DOUBLED between 07-08! iPhone halo effect probably.
My son’s at Berkeley; didn’t see any PCs there a few weeks back.
Sent one off to college, he had a Mac. Friends sent their kids off to different schools and ever one of them had bough Mac laptops. Total of about 10 students, not one wanted a PC. All went off with iPod Touches (they can’t afford the iPhones). All are D1 or Ivy League Schools across the country.
The only people still using PC’s are some of their parents.
Crap, can’t seem to spell anymore. Sorry but you get the point.
Our business college is the among us last to require PCs. They refuse to acknowledge the existence of anything not made in Redmond. This year, there’s a preponderance of Macs; I don’t have the numbers yet, but if anything like the trend of the last decade at U Va, Macs went over the 50% mark this fall.
Minnesota State University Mankato’s business school also requires you to buy an over priced Dell. Sucks! They do maintain it however. The campus bookstore does sell Mac’s though.
Anyone remember the commercial,
” PC’s number 2!!! PC’s number 2!!!”
I miss those commercials n
There is a win doze PC at every iMac.
At the College I’m going to, I’ve only seen a few PC’s, mostly everybody has a Macbook Pro..