College Windows PC purchases drop for 4th consecutive year as Apple Mac increases share

Apple Online StoreA survey of college students conducted by Hudson Square Research’s Daniel Ernst spanning seven schools and 212 students, found good news for Apple, including the following:

• Apple’s share of computers purchased in the last three months rose to 38% from the 32% recorded in 2009, 29% in 2009, and 14% in 2007. Moreover, among all the computers owned by respondents in our survey, Apple’s share rose to 51% from 33% in 2009.

• iPhones accounted for 42% of mobile handsets purchased in the last three months, up from 35% in 2009. Among all phones owned by our respondents, Apple held a 21% share.

• Apple’s iPad and Amazon’s Kindle each held a 48% share among those that brought an e- reader / tablet to school, Sony’s e-reader held a 4% share.

• While few students recently bought a new MP3 player, 92% brought one to school, of which 95% were iPods. 74% of our respondents cited iTunes as his/her primary music source.

Full article, including many insightful graphs, here.

MacDailyNews Take: As with any survey, the actual numbers aren’t as important as the trends they show, assuming consistent methodology.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

15 Comments

  1. As a university professor who works at a Windoze dominated (entrenched?) university, I always ask how many of my students own Macs. More and more students raise their hands each semester. I call them my “enlightened students”

  2. That’s a pretty small survey and having a Mac toting daughter at Texas A&M, I’d bet a larger survey over more campuses would show Macs in an even more favorable light.

    In any event, if any surveys show Macs at less than 50% on college campuses in a year from now I would be very surprised. Apple has gone past the “tipping point” and the avalanche has started!

  3. I wonder if the stagnation in innovation and growth (on multiple fronts – cultural, technological, and economical) has to do with Windows being so entrenched in everything, and it’s getting really old, like the MTV VMA.

    Certainly software industries that have mainly targeted Windows in the last few years have started to show their strain in trying to rein in the built-in bloat and UI changes that led to less usability, not improvements.

  4. “purchased in the last three months”, it is a word game. 38% were purchased. BUT, “Apple’s share rose to 51%”. Why PURCHASE what already works well that you already have! NOT SO FOR Dell. You have to keep replacing those turds.

    It reads:
    “Apple’s share of computers purchased in the last three months rose to 38% from the 32% recorded in 2009, 29% in 2009, and 14% in 2007. Moreover, among all the computers owned by respondents in our survey, Apple’s share rose to 51% from 33% in 2009.”

    “51% from 33% in 2009.” That is a 54.5% increase in ONE YEAR and accelerating!

  5. Sent one off to college, he had a Mac. Friends sent their kids off to different schools and ever one of them had bough Mac laptops. Total of about 10 students, not one wanted a PC. All went off with iPod Touches (they can’t afford the iPhones). All are D1 or Ivy League Schools across the country.

    The only people still using PC’s are some of their parents.

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