• Apple’s share of computers purchased in the last three months rose to 38% from the 32% recorded in 2009, 29% in 2009, and 14% in 2007. Moreover, among all the computers owned by respondents in our survey, Apple’s share rose to 51% from 33% in 2009.
• iPhones accounted for 42% of mobile handsets purchased in the last three months, up from 35% in 2009. Among all phones owned by our respondents, Apple held a 21% share.
• Apple’s iPad and Amazon’s Kindle each held a 48% share among those that brought an e- reader / tablet to school, Sony’s e-reader held a 4% share.
• While few students recently bought a new MP3 player, 92% brought one to school, of which 95% were iPods. 74% of our respondents cited iTunes as his/her primary music source.
Full article, including many insightful graphs, here.
MacDailyNews Take: As with any survey, the actual numbers aren’t as important as the trends they show, assuming consistent methodology.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]