MicroStrategy to deploy 1,800 Apple iPads; citing wildly lower total cost-of-ownership vs. laptops

Apple Online Store“MicroStrategy, a business intelligence software maker, has deployed 1,100 Apple iPads to executives and sales personnel to conduct critical job-related tasks. The company said it expects 700 more iPads to be deployed soon,” Matt Hamblen reports for Computerworld.

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“MicroStrategy said it is using some applications that can run on both the iPad and the iPhone, while others are designed to fully take advantage of the larger 9.7-inch iPad touch screen,” Hamblen reports. “For example, some of the latter applications help sales personnel easily show off videos or live demonstrations to customers during face-to-face meetings, said Mark LaRow, senior vice president of products… ‘Apple is breaking the mold for mobile computing,’ LaRow said.”

MacDailyNews Take: And then running over it with a steamroller. Creating lots and lots of roadkill along the way, too.

Hamblen reports, “LaRow said its total cost-of-ownership should prove far more prudent with the iPad than with laptop computers. In fact, LaRow said the company compared the TCO of iPads and laptops and the result was ‘wildly in favor of iPad.'”

MacDailyNews Take: Revolutionary.

“While MicroStrategy didn’t intentionally choose iPads to be devices that workers would use in their personal lives, LaRow said the company has found ‘when everybody brings the iPads home, the kids grab them’ for access to games, videos and more,” Hamblen reports. “In essence, workers ‘like to use it … it’s more engaging,’ he concluded.”

Read more in the full article here.

MacDailyNews Take: Macs have always offered lower TCO and higher worker satisfaction than Windows PCs, so iPad is following in its older brother’s footsteps while kicking it up a notch. Meanwhile, Ballmer obliviously fiddles while Microsoft’s derivative empire burns.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

15 Comments

  1. But, but, you can’t create content on them,
    but, but, you can’t use real office apps on them,
    but, but, you can’t use these in enterprise environments,

    Butt-heads

    Can’t wait to see all those backward ass IT know-it-alls lose their jobs.

  2. Wow, the average Joe had seen this when Steve showed the iPad demo. This was expected and the shocking part is still Microsoft’s statement that the iPad required a keyboard,stylus,and more desktop like OS.

    Reason why Apple blasted past Microsoft’s tablets in like a couple of days! Oh, ten year lead in innovation by Microslug….. could not let that pass.

  3. Honestly, the very first minutes of Steve’s 07 intro of the iPhone had me yelling “YES”. You did NOT have to be a genius to see what the tablet form projected for the future even then.

    Now, 3.5 years into it, & only now some of the press get what iPad-iPhone can be for “non-geeks” as a more useable “delivery device”.

    It doesn’t have to deliver just content. It can also deliver ease of use to the vision impaired, & with hardware plugins different data input (Charge cards & medical test devices,etc).

    Seems to me the other companies like M$ & D£LL have had such arrogance, they could not see and would not fund what is needed to keep up. Of course these companies must soon go to Congress trying to get laws enacted to protect them from “unfair” overseas competition.

    If Dell doesn’t do with Linux what Apple did with Unix, Dell is Dead, DEAD!

  4. “… citing wildly lower total cost-of-ownership vs. laptops”

    But for those who must use laptops:
    Mac laptops continue to have a wildly lower total cost of ownership (TCO) vs Windows laptops. It has ever been thus.

    And don’t forget Macs also have the superior Return on Investment (ROI), also forever thus.

  5. Microsoft, a software company (?), has yet to really demonstrate that with the iPad. Maybe they can’t see themselves selling an application for a measly $4.99. What a mistake. Someone from Microsoft must be reading these blogs. What gives? Why no push in this direction?

  6. Blamer must be going through chairs faster than Ikia or Costco these days.

    Laptops uses that same setup that computer been using since the late 70’s. Boot-run-shutdown The iPad uses the need it-do it models. Not hard to figure out who wins!

    Did catch the “Funeral for iPhone” The problem is. MS has a tendency like a bad runner to run to the line and not run past the line. They just dont carry through. Or run the wrong way…

    Been using my iPAd out in the fiend for calls. Now would be nuts to leave the office without it.

  7. “wildly” lower TCO? The article never says that MDN. The do use the word “prudent”? Doesn’t seem even close to me, even if it is “revolutionary”. Get your shit straight MDN. Oh that’s right I keep confusing you with a real news organization and not a bunch of 20 year old fanboys.

  8. I would bet that Microsoft will include a full-functional office-compatability app with their “windows 7 system phone system 7 phone.”. This will be their “hook.”

    When it fails like the Kin has, Then Microsoft will begrudgingly develop a crap app for droid/ios devices.

    Fortunately, office will slowly loose it’s dominance while we wait, and we won’t need the compatible app in the long run.

    Happy ending!

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