Live coverage of Apple CEO Steve Jobs’ September 1, 2010 special event presentation

Updates in reverse chronological order:

• Jobs: Thank you for coming. End of event.

• Martin plays “Wedding Bells” that has no yet been, and may never be, released. “So this may be the only time you ever hear this.”
• Martin: “I’m afraid I’ve played all the hits, so let’s do the misses…”
• Martin sings “Viva La Vida” after commending Apple for making the song a top seller, “which proves you guys can sell anything.” (audience laughter)

• MacDailyNews readers report very rare spotty pauses and glitches in Apple’s live stream, but the stream is perfoming, and looking, very well overall…

• Jobs recaps announcements and then introduces Coldplay’s Chris Martin for a live performance. Coldplay has sold over 50 million albums worldwide and 7 Grammy awards to date. Chris Martin takes the stage and sings “Yellow.” Look at the stars, look how they shire for you…

• Apple’s Ping will quickly become one of the world’s largest social networks – MDN Ed.

• New Apple TV costs just $99. Available for pre-order today. Shipping within 4 weeks.
• Watch movie on your iPad and, at any time, switch to your AppleTV and watch it on your big screen TV.
• Jobs demos 2nd-gen Apple TV…Jobs: “This is by far the best implementation of Netflix, by the way.”
• RottenTomato reviews
• YouTube, flickr, MobileMe, Podcasts, Internet Radio, and stream audio and video from your computer.
• Free Netfilx streaming for Netflix subscribers.
• TV shows go from $2.99 per episode to 99-cent HD rentals. Commercial free. ABC and Fox.Jobs: “We think the rest of the TV studios will see the light and get on board with us fast.”
• Rent $4.99 first-run HD movies. Day and date of DVD release.
• Rental prices are cheaper. Watch movies multiple times via renatl for less than you woudl have paid to own them
• No purchases anymore, you rent everyhting. No storage problem becuase you do not store things anymore.
• Aluminum remote. It’s about music, TV shows, and streaming music from your computer.
• Power supply built in, HDMI connector, Ethernet, and Wi-Fi.
• 2nd gen Apple TV introduced today. 1/4 the size of previous model. Fits in palm of hand.

• Don’t want to manage storage, don;t want syncing, want silent, cool, small hardware.
• Apple TV surveys tell Apple that Apple TV users want lower prices for content. They don’t want a computer.
• Apple TV users want hollywood movies and TV shows and they want everything in HD
• Apple TV introduced in September 2006. People who have them, love them, but it’s not a big hit.
• Jobs: “We’ve got one more thing. Actually, it’s one more hobby.”(Great, that gives potential consumers confidence. – MDN Ed. with much sarcasm)

• iTunes 10 is avalable as a free downlaod today.
• iTunes 10’s Ping available in iTunes Store on iPhone and iPod touch.
• Jobs demos iTunes 10’s “Ping” social network for music…
• Apple’s “Ping” is social music discovery: Follow and be followed, cirlce of friends, post your thoughts and opinions, custom charts, over 17,000 concert listings, open to over 160 million iTunes users in 23 countries immediately. (Boom! – MDN Ed.)
• iTunes Store: Discovery (over 12 million songs in library). To find new stuff, iTunes 10 brings in “Ping.” Social network for music. Facebook and twotter meet iTunes. A social network all about music, built right into iTunes 10. Custom top 10 lists based on your social circle(s).
• iTunes 10: Icon and logo changes. No more antiquated CD. Musical note on blue circle.
• iTunes Store: 11.7 billion songs, 450m TV shows,100m movies, 35 million books… #1 online media store in the world.

• Jobs: “The strongest lineup of iPods we’ve ever had and we’re really excited to get them into people’s hands starting next week.”

• And new iPod touch ad…
• Jobs shows new iPod nano ad…

• iPod touch: 16 GB, $229, 32GB, $299, 64GB, $399 – pre-order today, shipping next week.

• Yes, iPod touch gets FaceTime

• iPod touch gets A4 chip, 3-axis gyro, iOS 4.1 with GameCenter and FaceTime with front camera and rear video camera

• Still camera and HD video recording, edit your videos with iMovie app (sold separately)

• iPod touch gets Retina display – you can’t even discern the pixels

• New iPod touch is even thinner, “even more beautiful.”

• iPod touch: #1 portbale game player in the world – outsells Nintendo and Sony portable game players combined. 50+% market share worldwdie in portable gaming.

• iPod nano: $149 8GB, $179 for 16GB

• iPod nano comes in choice of Graphite, Porduct RED, silver, bluem, pink, green, and yellow

• Jobs demos new iPod nano… pages of apps are sortable, screen is rotatable, so you can clip it on any way and still see the screen
• Bult-in FM radio app, Clock, Photos, etc.

• So, iPod nano is now wearable. Half as small and half as light. No more armbands for athletics. 24 hours audio playback.

• Jobs: “It’s very tiny… so small we’re able to put a clip on it, too.

• New iPod nano: No click wheel, now with Multi-Touch™ and it’s really small.

• Jobs: “We’re just getting started.”

• iPod shuffle: People missed the buttons, but liked VoiceOver and Playlists, so new shuffle is tiny, but with buttons, clip, and VoiceOver and Playlists. Small and wearable, easy-to-use, and Genius mixes. 15 hours in a “little tiny thing.” US$49. Comes in 5 colors, silver, bluem, pink, green, and yellow.

• All new iPods this year! “This year, we’ve gone wild” Biggest changes to iPod lines ever!
• 275 million iPods sold to date

• iOS 4.2 to be released in November as free update for iPad, iPhone, and iPod touch
• Jobs demos folders on iPad
• “AirTunes” changes to” AirPlay”: Streams audio, video, and photos over WiFi to iOS devices
• Jobs demos wireless printing and how it works as a multi-tasked process
• Jobs sneak previews iOS 4.2. Brings everything in 4.1 to iPad. Includes wireless printing

• iOS 4.1 availble next week.
• Epic Games’ President Mike Capps takes stage to demo “Project Sword” (code name) on iPhone. 3-D world.
• GameCenter: APIs for developers and an app called GameCenter. “All about multi-player games.”
• HDR (High Dynamice range Photos) standard in iOS 4.1: Takes three photos under-, normal, and over- exposed and all three combined to create amazing images
• iOS 4.1 released today: Proximity senors, Bluetooth, iPhone 3G performance – all addressed
• 25,000 iPad apps
• 200 apps downloaded per second: “Brr! There’s another 200!”
• Apple activates over 230,000 iOS devices per day (“Some of our ‘friends’ are maybe counting upgrades in their numbers.” If we counted all of our updates… whew!)
• Apple has shipped 120 million iOS devices
• Jobs: iOS is a revolution in touch & apps

• Apple now sees over a million visitors per day, serval times per month is some retail stores.
• Apple now has 300 retail stores worldwide in 10 different countries; Spain will be the 11th soon.
• Apple has opened three “beautiful, fantasiticl” major stores in Paris, Shanghai, and London.

• Jobs: “My partner in crime is here today, Steve Wozniak.”
• Apple CEO Steve Jobs takes the stage (applause)
• “Please switch all electronic device to silent mode. Thank you.”
• Awaiting start of presentation…

• Apple CEO Steve Jobs’ presentation is scheduled to begin on Wednesday, September 1, 2010 at 10am PT/1pm ET.