“For an event that is ostensibly about music and the iPod — the only part of Apple’s expanding product portfolio that is actually shrinking — the press conference scheduled for 10 a.m. PDT (1 p.m. EDT) Wednesday is getting more than its share of media attention,” P.E.D. reports. “A Google News search early Wednesday for ‘Apple event’ turned up more than 1,100 stories.”
MacDailyNews Take: Yet again: It’s only “shrinking” when you don’t count the iPods that are built into each and every iPhone and iPad. In other words: It’s not shrinking; quite the opposite, in fact.
P.E.D. continues, “It didn’t hurt that Apple waited until the last minute — 7 p.m. Tuesday evening — to announce that it would be streaming video of the event live over the Web, reviving a tradition of simulcasting Steve Jobs’ keynotes that ended in 2005 when Apple could no longer handle the huge demand for bandwidth the simulcasts created,” P.E.D. reports. “Tuesday’s announcement immediately triggered speculation that the company was using the event to showcase the capacity of the giant server farm it’s been constructing in North Carolina.”
P.E.D. reports, “But the real reason so many people are tuning in is that Apple has managed to transform the iPod and iTunes — originally a digital music player and an online music store — into something much bigger.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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“..about music and the iPod — the only part of Apple’s expanding product portfolio that is actually shrinking….”
Is it? Isn’t every iPhone and iPad also a iPod able to download from iTunes?
I stream my large esoteric music library from my iMac i7 throughout my house using AirTunes, controlled via free Remote iPhone app, makes life very happy indeed. iTunes is built into everything
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Jobs takes stage.
“Now witness the firepower of this fully ARMED and OPERATIONAL battle station!”
That would be awesome.
@ TheMacAdvocate
Great quote!!!!!
If Apple is streaming this live from it’s Apple Mac Servers, that this will also be a coming out party for the Mac Servers!
It is like an orphaned product line that Apple has yet to push into the corporate world with. Someone needs to start watching the server market now! Apple is coming and wants that market too!
Okay, MDN. You’re splitting hairs. You know full well that the author meant the iPod as a discrete music player called an iPod (touch, classic, nano, shuffle), not the functionality built into other devices.
I can’t attest to the numbers, but it wouldn’t surprise me if they HAVE been shrinking. I certainly haven’t seen more than one other classic in probably a year or two – and my own is a 3rd gen that won’t get ever replaced by a classic, even if they do continue that model. And I love my fat nano. Nothing hinted at so far sounds as good.
Is it even possible that even a small part of the NC server farm is online…?
MDN misses it again with the take….and iPod is a SKU, it is an item, it is a tangible thing. The iPod *IS* declining in sales and being cannibalized in part by SKUs that offer similar functionality (iPhones, iPads, AppleTV, MacBook Air, etc).
MDN it is okay for Apple’s iPod to be declining in sales. Your AAPL is still a good investment so stop trying to move the market with your take. It is so transparent it makes me ill.
@Jersey_Trader
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Didn’t you know? Apple uses Dell servers in NC.
@Spark – No, Gateway.
Not sure I would bring my iPad to the gym– yes, I know, “It’s a phone… an Internet Communicator…are you getting it?”
@me
Exactly. You can’t count an iPhone sale as an iPod sale as well. According to MDN, Apple is selling a crapload of calculators, too, since they are a part of OSX/iOS