Kevin Rose: Apple’s next-gen Apple TV – or iTV – will change everything this September

Apple Online Store“Kevin Rose, co-founder of Digg, made two bold predictions Saturday,” Phillip Elmer-Dewitt reports for Fortune.

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Apple forthcoming brand new Apple TV – or iTV – “according to Rose, 1) is coming in September and 2) will ‘change everything.'”

Here’s what Rose says about iTV:

• iOS TV apps: He expects to see an iPhone/Pad like marketplace for television applications with apps for video sharing, streaming and recording, interactive news apps, games, etc.
• a la carte (app) stations: “With Apple’s iAds, content producers (e.g. ABC/NBC/etc.) can directly monetize and distribute their content,” which according to Rose will eventually destroy the television side of the cable and satellite industry. “Say goodbye to your monthly cable bill,” he cheerfully predicts.
• .Me Picture/Video sharing: “At $99 your parents, grandparents, and friends will have an iTV. Sharing pictures/videos from your iPhone will happen with the push of a button.”
• The iPad as “one big badass remote control”: The iPad, he says, will be the preferred input device for the iTV.

Full article, including what Elmer-Dewitt thinks might be a “fatal flaw” in Rose’s “changes everything” argument, here.

58 Comments

  1. This does sound like the way to go for television. It let’s Apple deliver the revolutionary product they want, but with the apps model the content providers have more control, and will actually compete for our attention.

  2. With Apple’s iAds, content producers (e.g. ABC/NBC/etc.) can directly monetize and distribute their content,” which according to Rose will eventually destroy the television side of the cable and satellite industry. “Say goodbye to your monthly cable bill,” he cheerfully predicts.

    This guy is talking out of his @ss.

    NBC is owned by Comcast, now what?

    Frigging retard.

  3. WRONG!

    If it won’t play local networked drives or a usb device and suck in the majority of files like ISO images, matroska mkv, mpeg2 &4, h.264, avi, etc.. then it WON”T “change everything”. You need the techies to ‘sign off’ on this, get the buzz going and they won’t unless it has the basic capabilities of a Popcorn Hour or WDHD TV media player which have done this for years now. Kevin Rose is a tool unless he knows something he’s not saying.

    Not to mention (briefly covered in the real article)… As soon as InternetTV “takes off”, providers are going to clamp down on bandwidth with fee, penalties and cutting people off… turning any such device into a boat anchor. Without the abilities above you’ll have some seriously pissed off end users.

    Wake up! Stop being a Lemming. Apple needs to Think Different some more on this.

  4. New iTV is no doubt looming, probably at $199-299 in price. Will you be able to plug in hard drives or will it have to stream everything? Many questions and a tech ecosystem only Mr. Jobs can clarify, soon.

  5. What if Apple took a different approach to the settop box ecosystem and partnered with the cable/satellite providers like they do with mobile networks? $99 or free could be a subsidized price through AT&T, Comcast, Verizon/FiOS, DirecTV, etc. Bandwidth could also be subsidized using iAds as a way to overcome the fatal flaw argument.

  6. @Driver

    You’re the one who needs to Think Different. An iTV box will not change everything unless the person using it never has to know what the Hell a matroska mkv file is. You think your grandmother gives a crap about ISO or USB or h.264? Apple needs to make it simple, which is what they do best. If they don’t make it as easy as cable tv is today, it won’t replace cable tv. You need to get your head out of your techie ass, move out of your mom’s basement, and grow up. How’s that for “WRONG!”.

  7. All well and good if it’s true.
    Thing is that I don’t watch very much TV, certainly not enough for me to purchase the iTV box or what have you.
    It would be great for those who watch a lot of TV though.

  8. off subject, but find it funny!

    I signed up for Netflix, but it won’t allow playing outside of the USA

    so I installed ‘Hot Spot Shield” to give me a USA IP.

    When it opens their home page prominent ad is for ‘NetFlix” unlimited online shows for $8.99 per month

  9. The AppleTV doesn’t need to play all the different formats. It just has to have the availability of all the content, regardless of format.

    I think if they hooked up with the brand-agnostic satellite installers, they would have an army of people to offer the device, sell it and install it.

  10. While I sit here typing on my 4th MacPro, surrounded by (well they’re out in the shed behind MY house, nobody I know evenhas a basement) old discarded Apples from days gone by (Q800, a couple of 6100s, a IICi, a FX) I’ll just mention that my Mother, a Grandma of 5 and great grandmother of 3 uses the WDHD Live unit I set up for her with no problems. Even took it on the road in her 35′ Coach this past week, where cable tv is rare and Internet connectivity is even rarer. She can rip her DVD’s on her MacBook (as ISO) and save to a external drive, plug it in with NO problems. I also can send her files which she can play at will regardless of the format. For her SHE doesn’t care, it just works with the WDTV. Apple isn’t bringing anything new except for the iTunes model to the table, which we ALREADY HAVE for anybody that knows how to hook a DVI cable from their laptop to their HDTV/

    For aTV to work it has to have ALL the functionality mentioned in the hype, needs to add iTunes ripping capability to existing DVD’s, play a ton of formats locally, and provide for people that have spotty as well as NO internet access. Still a large percentage of people out there in citys and in the country that have NO internet access and could really care less. Something like 25% or more last I read.

    Oh, by the way, I also worked for Apple for 4 years during the 90’s in tech support… so bite me you pimple-poppin’ idiot.

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