Apple takes target marketing seriously with powerful geo-location patent

Apple Online Store“Apple’s new advertising centric webpage states that ‘iAd rich media ads bring motion and emotion to mobile advertising through branded experiences that entertain and inform. With the iAd logo on each ad, your target Apple audience will know a great experience awaits them behind the banner,'” Jack Purcher writes for Patently Apple.

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“Yeeeesss, Apple is taking Target Marketing seriously – very seriously,” Purcher reports. “In fact we learned just yesterday that Apple has recently acquired a new powerful geo-location patent that packs quite the punch. It’s focused on delivering informative content proactively rather than reactively in response to a person’s manual query to a service or human. Beyond delivering advanced marketing retail services, the patent provides us with a series of other feasible life-based scenarios. For instance, the new service could give home users the ability to announce a Garage Sale that they’re having to anyone in a given vicinity or send emergency live Amber Alerts to your iPhone along with photos of the missing child in question.”

Purcher reports, “Advanced geolocation services could go far beyond just commerce.”

Full article here.

16 Comments

  1. The guys at patently apple made the right call about nfc coming to future iphones with apple’s latest hire (Benjamin Vigier). That now likely means that the iPhone 5 will be an iwallet. So today’s findings showing apple could be extending geolocation services to social and medical applications is a really cool “Apple Thing” to pull off. It has to be more than just financial or commercially driven and the patent hints at some practical stuff.

  2. “For instance, the new service could give home users the ability to announce a Garage Sale that they’re having to anyone in a given vicinity or send emergency live Amber Alerts to your iPhone along with photos of the missing child in question.”

    More brilliance in line with Face Time and the deaf.

    However, it will actually be used to advertise penis pumps and viagra.

  3. @ Banjo.

    I think that the Amber Alert tie-in would be brilliant. Any parent with an iPhone would really appreciate that, believe me. I also think with iAds, the creepy junk ads that you point to will likely be disallowed on the iPhone just like porn is.

  4. In the movie Brazil, near the end, the protagonists drove through a highway where it is practically walled off by ad billboard lined up one after another that you cannot see past them to the side of the road.

    Now the billboards will just follow you everywhere, at least only virtually. I don’t mind as long as there is an off switch.

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