“Apple’s new advertising centric webpage states that ‘iAd rich media ads bring motion and emotion to mobile advertising through branded experiences that entertain and inform. With the iAd logo on each ad, your target Apple audience will know a great experience awaits them behind the banner,'” Jack Purcher writes for Patently Apple.
“Yeeeesss, Apple is taking Target Marketing seriously – very seriously,” Purcher reports. “In fact we learned just yesterday that Apple has recently acquired a new powerful geo-location patent that packs quite the punch. It’s focused on delivering informative content proactively rather than reactively in response to a person’s manual query to a service or human. Beyond delivering advanced marketing retail services, the patent provides us with a series of other feasible life-based scenarios. For instance, the new service could give home users the ability to announce a Garage Sale that they’re having to anyone in a given vicinity or send emergency live Amber Alerts to your iPhone along with photos of the missing child in question.”
Purcher reports, “Advanced geolocation services could go far beyond just commerce.”
Full article here.