RIM in the market for ad network to take on Apple’s iAd, Google’s AdMob

New iPad Accessories Arrivals!“Under pressure in the increasingly competitive wireless market, BlackBerry maker Research in Motion Ltd. is shopping for a mobile advertising network, people familiar with the matter said,” Spencer E. Ante and Anupreeta Das report for The Wall Street Journal.

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“In recent months, the Canadian device maker has held talks with Baltimore-based mobile ad network Millennial Media about a potential acquisition, these people said,” Ante and Das report. “But the talks have stalled over disagreements regarding the value of Millennial, which serves advertisements on its own network of mobile websites. It also brokers ad sales to a group of other mobile ad networks.”

Ante and Das report, “RIM is under a growing amount of pressure to respond to Google Inc. and Apple Inc., which purchased AdMob and Quattro, and are making strong inroads in the wireless computing industry.”

Full article here.

MacDailyNews Take: The last thing RIM needs are more distractions. How about making a smartphone that doesn’t require Two For One sales to “compete” or makes developers want to create apps before trying to buy ad networks? At the current rate, RIM will be nothing more than a cautionary tale in business textbooks (read on Apple iPads) sooner than many would like to admit.


  1. I am really starting to worry about RIM. There is a lot of negativity out there right now surround them (security issues, soft launches, me-too distractions…).
    I hope the boys have a master plan but short term looks rocky.

    I am an Apple fan but when you live in Kitchener, ON (next to Waterloo where RIM is located) you know that what is bad for RIM is bad for the area you live in…

  2. @Tommy

    Not so much banned as being forced to make messages available to local authorities. As an example, look into RIMM in Russia. If they don’t comply, then they’re banned.

    Of course, Apple is in bed wit ATT, who is in bed with the NSA in the US. So things aren’t much different in the US.

  3. Apple ran the shot over the bow in 2007, over 3 years ago and within a year, you could see what Apple was up to.

    RIM is #3 heading downward and it is too little, too late.

    Someone is going to buy the Blackberry name in bankruptcy court within 4 years.

  4. Hey! We’re losing in the marketplace, let’s enter yet another competitive field, starting from scratch to compete against the two most powerful opponents! Yeah, that’s the ticket!

    (dripping sarcasm)

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