“Under pressure in the increasingly competitive wireless market, BlackBerry maker Research in Motion Ltd. is shopping for a mobile advertising network, people familiar with the matter said,” Spencer E. Ante and Anupreeta Das report for The Wall Street Journal.
“In recent months, the Canadian device maker has held talks with Baltimore-based mobile ad network Millennial Media about a potential acquisition, these people said,” Ante and Das report. “But the talks have stalled over disagreements regarding the value of Millennial, which serves advertisements on its own network of mobile websites. It also brokers ad sales to a group of other mobile ad networks.”
Ante and Das report, “RIM is under a growing amount of pressure to respond to Google Inc. and Apple Inc., which purchased AdMob and Quattro, and are making strong inroads in the wireless computing industry.”
Full article here.
MacDailyNews Take: The last thing RIM needs are more distractions. How about making a smartphone that doesn’t require Two For One sales to “compete” or makes developers want to create apps before trying to buy ad networks? At the current rate, RIM will be nothing more than a cautionary tale in business textbooks (read on Apple iPads) sooner than many would like to admit.