“Google Inc. is launching a campaign to line up TV networks’ support for its new Google TV software, but many remain reluctant to partner with a service they believe encroaches on their turf,” Jessica E. Vascello reports for The Wall Street Journal.
MacDailyNews Take: Eric T. Mole must have been recused from the Board meeting where Steve Jobs explained all this long ago.
Vascello continues, “In recent weeks, Google has met with officials of TV networks including ABC, CBS, Fox and NBC to encourage them to work with the service, according to people familiar with the matter. Content owners, though, are skeptical that Google can provide a business model that would compensate for potentially cannibalizing TV owners’ existing broadcast businesses.”
MacDailyNews Take: “The problem with innovation in the TV industry is the go-to-market strategy. The TV industry has a subsidized model that gives everyone a set-top box for free. So no one wants to buy a box. Ask TiVo, ask Roku, ask us; ask Google in a few months. All you can do is add a box to the TV. You just end up with a table full of remotes, a cluster of boxes – that’s what we have today. The only way that’s going to change is if you tear up the set-top box, give it a new UI, and get it in front of consumers in a way that they’re going to want it. The TV is going to lose in our eyes until there is a better go-to-market strategy; otherwise you’re just making another TiVo.” – Apple CEO Steve Jobs, June 1, 2010
Vascello continues, making a point in her text and the accompanying graphic that Google TV will be able to play YouTube videos, but inexplicably failing to mentioning in her text or the accompanying graphic that Apple TV has been playing YouTube videos since June 2007.
Read more in the full article here.
MacDailyNews Take: We continue to believe (and the article above does nothing to dissuade us) that a significant part of Apple TVs problem is that Apple has failed (more like hasn’t bothered) to adequately explain it to people. We’ve sold more Apple TV units by simply showing people what it can do than you’d believe. Apple TV is likely approaching 10 million units sold by now with little or no marketing. We’ll always wonder how many units left on the table by deciding to run the Apple TV commercial once or twice and then forgetting about the product. We continue to love using our Apple TV units despite Apple giving it the red-headed stepchild treatment.
[Thanks to MacDailyNews Reader “Robert S.” for the heads up.]